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Sargeant, A. and Stephenson, H. (1997) Banishing the battleship ladies! - The emergence of a new paradigm of corporate giving. In: Academy of Marketing Conference, Manchester, UK, July, 1997., pp. 903-916 Available from: http://eprints.uwe.ac.uk/14885
Sargeant, A. and Stephenson, H. (1997) Corporate giving - Targeting the likely donor. International Journal of Non-Profit & Voluntary Sector Marketing, 2 (1). pp. 64-79. ISSN 1479-103X Available from: http://eprints.uwe.ac.uk/14368
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