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Group by: Item Type | No Grouping | Creators | Date
Number of items: 12.

Article

Hughes, T., Foss, B., Stone, M. and Cheverton, P. (2007) Degrees of separation: technological interactivity and account management. International Journal of Bank Marketing, 25 (5). pp. 315-335. ISSN 0265-2323

Tapp, A. and Stone, M. (2004) Dancing in step: The choreography of loyalty partnerships. Can Nectar succeed where Shell Smart failed? Interactive Marketing, 6 (1). pp. 234-242. ISSN 1463-5178

Tapp, A., Hicks, K. and Stone, M. (2004) Direct and database marketing and customer relationship management in recruiting students for higher education. International Journal of Non Profit and Voluntary Sector Marketing , 9 (4). pp. 335-346. ISSN 1465-4520

Hughes, T., Foss, B., Stone, M. and Cheverton, P. (2004) Key account management in financial services: an outline research agenda. Journal of Financial Services Marketing, 9 (2). pp. 184-193. ISSN 1363-0539

Evans, M., Nancarrow, C., Tapp, A. and Stone, M. (2002) Future marketers: Future curriculum: Future shock? Journal of Marketing Management, 18 (5-6). pp. 579-596. ISSN 0267-257X

Hughes, T. and Stone, M. (2002) The implications of e-commerce for strategy. Journal of Financial Services Marketing, 6 (4). pp. 379-390. ISSN 1363-0539

Book Section

Tapp, A. (2002) The impact of e-business on on financial services marketing and marketers. In: Foss, B. and Stone, M., eds. (2002) CRM in financial services - a practical guide to making customer relationship mamagement work. London: Kogan Page. ISBN 9780749436964

Hughes, T. (2002) The implications of e-commerce. In: Foss, B. and Stone, M., eds. (2002) CRM in financial services. Kogan Page, pp. 123-135. ISBN 9780749436964

Conference or Workshop Item

Tapp, A., Hicks, K. and Stone, M. (2003) The use of direct marketing in higher education. In: Higher Education Marketers Conference , Cardiff, UK, September, 2003.

Evans, M., Nancarrow, C., Tapp, A. and Stone, M. (2002) Future marketers: Future curriculum: Future shock? In: Academy of Marketing Conference , Nottingham, UK, July, 2002.

Tapp, A., Stone, M., Nancarrow, C. and Evans, M. (2002) New marketing, new marketers? In: EMAC Conference, Portugal, 28th-31st May, 2002.

Book

Cheverton, P., Hughes, T., Foss, B. and Stone, M. (2005) Key account management in financial services. London: Kogan Page. ISBN 9780749450694

This list was generated on Sat Jul 26 02:46:18 2014 BST.
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