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Number of items: 137.

Article

Tapp, A. , Nancarrow, C. , Morey, Y. , Warren, S. , Bowtell, N. and Verne, J. (2019) Public responses to voluntary community care: Propositions for old age and end of life. PLoS One. ISSN 1932-6203 [In Press] Available from: http://eprints.uwe.ac.uk/41142

Mortimer, D. , Wijnands, J. , Harris, A. , Tapp, A. and Stevenson, M. (2018) The effect of 'smart' financial incentives on driving behaviour of novice drivers. Accident Analysis & Prevention, 119. pp. 68-79. ISSN 0001-4575 Available from: http://eprints.uwe.ac.uk/36735

Morey, Y. , Mellon, D. , Dailami, N. , Verne, J. and Tapp, A. (2016) Adolescent self-harm in the community: An update on prevalence using a self-report survey of adolescents aged 13 to 18 in England. Journal of Public Health, 39 (1). pp. 58-64. ISSN 1741-3842 Available from: http://eprints.uwe.ac.uk/28224

Tapp, A. , Davis, A. , Nancarrow, C. and Jones, S. (2016) Great Britain adults’ opinions on cycling: Implications for policy. Transportation Research Part A: Policy and Practice, 89. pp. 14-28. ISSN 0965-8564 Available from: http://eprints.uwe.ac.uk/28830

Tapp, A. , Nancarrow, C. , Davis, A. and Jones, S. (2016) Vicious or virtuous circles? Exploring the vulnerability of drivers to break low urban speed limits. Transportation Research Part A: Policy and Practice, 91. ISSN 0965-8564 Available from: http://eprints.uwe.ac.uk/29286

Spotswood, F. , Chatterton, T. , Tapp, A. and Williams, D. (2015) Analysing cycling as a social practice: An empirical grounding for behaviour change. Transport Research Part F, 29. pp. 22-23. ISSN 1369-8478 Available from: http://eprints.uwe.ac.uk/24596

Peacock, O. J. , Western, M. J. , Batterham, A. M. , Stathi, A. , Standage, M. , Tapp, A. , Bennett, P. and Thompson, D. (2015) Multidimensional individualised Physical ACTivity (Mi-PACT) – a technology-enabled intervention to promote physical activity in primary care: study protocol for a randomised controlled trial. Trials, 16 (1). ISSN 1745-6215 Available from: http://eprints.uwe.ac.uk/28580

Tapp, A. , Nancarrow, C. and Davis, A. (2015) Support and compliance with 20mph speed limits in Great Britain. Transportation Research Part F: Traffic Psychology and Behaviour, 31. pp. 36-53. ISSN 1369-8478 Available from: http://eprints.uwe.ac.uk/28581

Toy, S. , Tapp, A. , Musselwhite, C. and Davis, A. (2014) Can social marketing make 20mph the new norm? Journal of Transport and Health, 1 (3). pp. 165-173. ISSN 2214-1405 Available from: http://eprints.uwe.ac.uk/28582

Tapp, A. , Pressley, A. , Baugh, M. and White, P. (2013) Wheels, skills and thrills: A social marketing trial to reduce aggressive driving from young men in deprived areas. Accident Analysis & Prevention, 58. pp. 148-157. ISSN 0001-4575 Available from: http://eprints.uwe.ac.uk/23032

Condon, L. , Rhodes, C. , Warren, S. , Withall, J. and Tapp, A. (2013) 'But is it a normal thing?' Teenage mothers' experiences of breastfeeding promotion and support. Health Education Journal, 72 (2). pp. 156-162. ISSN 0017-8969 Available from: http://eprints.uwe.ac.uk/16500

Tapp, A. , Warren, S. , Rhodes, C. , Condon, L. and Withall, J. (2013) Using social marketing to encourage teenage mothers to breastfeed. Journal of Social Marketing, 3 (2). pp. 144-161. ISSN 2042-6763 Available from: http://eprints.uwe.ac.uk/20830

Spotswood, F. and Tapp, A. (2013) Beyond persuasion: A cultural perspective of behaviour. Journal of Social Marketing, 3 (3). pp. 275-294. ISSN 2042-6763 Available from: http://eprints.uwe.ac.uk/24239

Tapp, A. and Spotswood, F. (2013) From the 4Ps to COM-SM: Reconfiguring the social marketing mix. Journal of Social Marketing, 3 (3). pp. 206-222. ISSN 2042-6763 Available from: http://eprints.uwe.ac.uk/24619

Spotswood, F. , French, J. , Tapp, A. and Stead, M. (2012) Some reasonable but uncomfortable questions about social marketing. Journal of Social Marketing, 2 (3). pp. 163-175. ISSN 2042-6763 Available from: http://eprints.uwe.ac.uk/24240

Leonard, S. , Spotswood, F. and Tapp, A. (2012) Overcoming the self‐image incongruency of non‐cyclists. Journal of Social Marketing, 2 (1). pp. 23-36. ISSN 2042-6763 Available from: http://eprints.uwe.ac.uk/24620

Spotswood, F. and Tapp, A. (2011) Rethinking how to tackle binge drinking using social marketing: A neo-tribal analysis. Social Marketing Quarterly, 17 (2). pp. 76-91. ISSN 1524-5004 Available from: http://eprints.uwe.ac.uk/12668

Spotswood, F. , French, J. , Tapp, A. and Stead, M. (2011) Some reasonable but uncomfortable questions about social marketing. Journal of Social Marketing, 2 (3). pp. 163-175. ISSN 2042-6763 Available from: http://eprints.uwe.ac.uk/15982

Collins, K. , Tapp, A. and Pressley, A. (2010) Social marketing and social influences: using social ecology as a theoretical framework. Journal of Marketing Management, 26 (13 & 1). pp. 1181-1200. ISSN 0267-257X Available from: http://eprints.uwe.ac.uk/11302

Tapp, A. and Warren, S. (2010) Field–capital theory and its implications for marketing. European Journal of Marketing, 44 (1/2). pp. 200-222. ISSN 0309-0566 Available from: http://eprints.uwe.ac.uk/11300

Spotswood, F. and Tapp, A. (2010) Socio cultural change: The key to social marketing success? A case study of increasing exercise in working class communities. International Journal of Health Promotion and Education, 48 (2). pp. 52-57. ISSN 1463-5240 Available from: http://eprints.uwe.ac.uk/12601

Powell, J. and Tapp, A. (2009) The use of social marketing to influence the development of problem gambling in the UK: Implications for public health. International Journal of Mental Health and Addiction, 7 (1). pp. 3-11. ISSN 1557-1874 Available from: http://eprints.uwe.ac.uk/21019

Tapp, A. and Bird, S. (2008) Social marketing and the meaning of cool. Social Marketing Quarterly, 14 (1). pp. 18-29. ISSN 1524-5004 Available from: http://eprints.uwe.ac.uk/13081

Hughes, T. , Tapp, A. and Hughes, R. (2008) Achieving effective academic/practitioner knowledge exchange in marketing. Journal of Marketing Management, 24 (1-2). pp. 221-240. ISSN 0267-257X Available from: http://eprints.uwe.ac.uk/19215

Tapp, A. and Hughes, T. (2008) Why ‘soft science’ is the key to regaining leadership in marketing knowledge. European Journal of Marketing, 42 (3/4). pp. 265-278. ISSN 0309-0566 Available from: http://eprints.uwe.ac.uk/11299

Powell, J. , Tapp, A. and Sparkes, E. (2007) Social marketing in action: Geodemographics, alcoholic liver disease and heavy episodic drinking in Great Britain. International Journal of Non-Profit & Voluntary Sector Marketing, 12 (3). pp. 177-187. ISSN 1479-103X Available from: http://eprints.uwe.ac.uk/4509

Powell, J. , Tapp, A. , Orme, J. and Farr, M. (2007) Primary care professionals and social marketing of health in neighbourhoods: A case study approach to identify, target and communicate with 'at risk' populations. Primary Health Care Research and Development, 8 (1). pp. 22-35. ISSN 1477-1128 Available from: http://eprints.uwe.ac.uk/5659

Tapp, A. (2007) Physics Envy. Marketing Intelligence and Planning, 25 (3). pp. 229-231. ISSN 0263-4503 Available from: http://eprints.uwe.ac.uk/13468

Adamson, G. , Jones, W. and Tapp, A. (2006) From CRM to FRM: applying CRM in the football industry. The Journal of Database Marketing & Customer Strategy Management, 13 (2). pp. 156-172. ISSN 1741-2439 Available from: http://eprints.uwe.ac.uk/13469

Tapp, A. (2005) Clearing up media neutral planning. Interactive Marketing, 6 (3). pp. 216-221. ISSN 1746-0166 Available from: http://eprints.uwe.ac.uk/13490

Tapp, A. (2005) Media neutral planning: A strategic perspective. The Journal of Database Marketing and Customer Strategy Management, 12 (2). pp. 123-130. ISSN 1741-2439 Available from: http://eprints.uwe.ac.uk/13491

Tapp, A. (2005) Why practitioners don't read our articles and what we should do about it. The Marketing Review, 5 (1). pp. 3-13. ISSN 1469-347X Available from: http://eprints.uwe.ac.uk/13470

Tapp, A. (2004) A call to arms for applied marketing academics. Marketing Intelligence and Planning, Special Issue, 22 (5). pp. 579-590. ISSN 0263-4503 Available from: http://eprints.uwe.ac.uk/6423

Tapp, A. (2004) The changing face of marketing academia: What can we learn from commercial market research and practitioners? European Journal of Marketing, 38 (5/6). pp. 492-499. ISSN 0309-0566 Available from: http://eprints.uwe.ac.uk/6422

Tapp, A. (2004) Book review: The rhetoric and reality of marketing, by Philip J. Kitchen (Ed). Journal of Marketing Management, 20 (3-4). pp. 499-503. ISSN 0267-257X Available from: http://eprints.uwe.ac.uk/14147

Tapp, A. and Stone, M. (2004) Dancing in step: The choreography of loyalty partnerships. Can Nectar succeed where Shell Smart failed? Interactive Marketing, 6 (1). pp. 234-242. ISSN 1463-5178 Available from: http://eprints.uwe.ac.uk/13492

Tapp, A. , Hicks, K. and Stone, M. (2004) Direct and database marketing and customer relationship management in recruiting students for higher education. International Journal of Non Profit and Voluntary Sector Marketing, 9 (4). pp. 335-346. ISSN 1465-4520 Available from: http://eprints.uwe.ac.uk/13493

Tapp, A. and Hughes, T. (2004) New technology and the changing role of marketing. Marketing Intelligence and Planning, 22 (3). pp. 284-296. ISSN 0263-4503 Available from: http://eprints.uwe.ac.uk/13481

Tapp, A. (2004) The loyalty of football fans: We'll support you evermore? The Journal of Database Marketing and Customer Strategy Management, 11 (3). pp. 203-215. ISSN 1741-2439 Available from: http://eprints.uwe.ac.uk/13494

Tapp, A. (2003) Linking business schools and practice in direct marketing: are we missing an opportunity? Journal of Database Marketing and Customer Strategy Management, 11 (2). pp. 107-113. ISSN 1741-2439 Available from: http://eprints.uwe.ac.uk/13556

Tapp, A. and Clowes, J. (2003) Looking through the hourglass of fan segmentation. Research findings and marketing implications for live spectator sports. International Journal of Sports Marketing and Sponsorship, 5 (1). pp. 57-73. ISSN 1464-6668 Available from: http://eprints.uwe.ac.uk/13557

Tapp, A. and Clowes, J. (2002) From "carefree casuals" to "professional wanderers": Segmentation possibilities for football supporters. European Journal of Marketing, 36 (11/12). pp. 1248-1269. ISSN 0309-0566 Available from: http://eprints.uwe.ac.uk/6421

Evans, M. , Nancarrow, C. , Tapp, A. and Stone, M. (2002) Future marketers: Future curriculum: Future shock? Journal of Marketing Management, 18 (5-6). pp. 579-596. ISSN 0267-257X Available from: http://eprints.uwe.ac.uk/6424

Tapp, A. (2002) Proactive or reactive marketing? The influence of the internet on direct marketing. Journal of Database Marketing and Customer Strategy Management, 9 (3). pp. 238-247. ISSN 1741-2439 Available from: http://eprints.uwe.ac.uk/13558

Tapp, A. (2001) The strategic value of direct marketing: Expanding its role within the company, Paper 2. Journal of Database Marketing & Customer Strategy Management, 9 (2). pp. 105-113. ISSN 1741-2439 Available from: http://eprints.uwe.ac.uk/13559

Tapp, A. (2001) The strategic value of direct marketing: What are we good at? Part 1. Journal of Database Marketing and Customer Strategy Management, 9 (1). pp. 144-156. ISSN 1741-2439 Available from: http://eprints.uwe.ac.uk/13561

Beech, J. , Chadwick, S. and Tapp, A. (2000) Emerging trends in the use of the internet: Lessons from the football sector. Qualitative Market Research, 3 (1). pp. 34-44. ISSN 1352-2752 Available from: http://eprints.uwe.ac.uk/13562

Beech, J. , Chadwick, S. and Tapp, A. (2000) Scoring with the net: The cybermarketing of English football clubs. Electronic Markets: the International Journal of Electronic Commerce & Business Media, 10 (3). pp. 45-57. ISSN 1019-6781 Available from: http://eprints.uwe.ac.uk/13563

Tapp, A. , Lindsay, G. and Sorrell, R. (1999) Towards a branding framework for cause, funding and need oriented charities. Journal of Marketing Communications, 5 (1). pp. 39-51. ISSN 1352-7266 Available from: http://eprints.uwe.ac.uk/13564

Tapp, A. , Beech, J. and Chadwick, S. (1999) The culture of collecting: An opportunity for football clubs. Journal of Database Marketing and Customer Strategy Management, 6 (3). pp. 253-266. ISSN 1741-2439 Available from: http://eprints.uwe.ac.uk/13566

Tapp, A. and Clowes, J. (1999) The role of database marketing in football clubs: A case study of Coventry City F.C. Journal of Database Marketing and Customer Strategy Management, 6 (4). pp. 339-355. ISSN 1741-2439 Available from: http://eprints.uwe.ac.uk/13565

Clowes, J. and Tapp, A. (1998) From the 4P's to the 3R's. Using relationship marketing to retain football clubs' supporters and improve income. Managing Leisure, 3 (1). pp. 18-26. ISSN 1360-6719 Available from: http://eprints.uwe.ac.uk/13577

Tapp, A. (1996) Charity brands: a qualitative study of current practice. The Journal of Non Profit and Voluntary Sector Marketing, 1 (4). pp. 327-337. ISSN 1465-4520 Available from: http://eprints.uwe.ac.uk/13578

Tapp, A. (1996) The use of brand management tools in charity fundraising. The Journal of Brand Management, 3 (6). pp. 400-416. ISSN 1350-231X Available from: http://eprints.uwe.ac.uk/13579

Tapp, A. (1995) Relationship fundraising techniques in charities: Are they used and do they work? Journal of Database Marketing and Customer Strategy Management, 2 (4). pp. 328-343. ISSN 1741-2439 Available from: http://eprints.uwe.ac.uk/13580

Book Section

Tapp, A. and Parkin, J. (2015) The use of social marketing in promoting cycling. In: Gerike, R. and Parkin, J. , eds. (2015) Cycling Futures: From Research into Practice. Farnham, Surrey, UK: Ashgate, pp. 183-205. ISBN 9781472453617 Available from: http://eprints.uwe.ac.uk/26669

Tapp, A. (2003) eManaging sport customers. In: Beech, J. and Chadwick, S. , eds. (2003) The Business of Sport Management. UK: Pearson Education. ISBN 9780273682684 Available from: http://eprints.uwe.ac.uk/13639

Tapp, A. (2002) The impact of e-business on on financial services marketing and marketers. In: Foss, B. and Stone, M. , eds. (2002) CRM in financial services - a practical guide to making customer relationship mamagement work. London: Kogan Page. ISBN 9780749436964 Available from: http://eprints.uwe.ac.uk/13641

Tapp, A. (1999) Direct marketing communications. In: Picton, D. and Broderick, A. , eds. (1999) Integrated marketing communications. FT Pitman (Pearson). ISBN 9780273625131 Available from: http://eprints.uwe.ac.uk/13644

Report or Working Paper

Morey, Y. , Eadie, D. , Purves, R. , Hooper, L. , Gillian, R. , Warren, S. , Hillman, H. , Vohra, J. , Hastings, G. and Tapp, A. (2017) Youth engagement with alcohol brands in the UK. Project Report. Cancer Research UK, The Policy Research Centre for Cancer Prevention (PRCP). Available from: http://eprints.uwe.ac.uk/34070

Nancarrow, C. and Tapp, A. (2014) Online access panels for surveys on public health and epidemiology. Discussion Paper. University of the West of England. Available from: http://eprints.uwe.ac.uk/23013

Pollard, K. , Condon, L. , Warren, S. , Collins, K. , Tapp, A. , Boyles, A. and Ricketts, A. (2013) Social marketing to encourage initiation and continuation of breastfeeding in Penhill and Pinehurst, Swindon. Project Report. University of the West of England and Uscreates, Bristol and London. Available from: http://eprints.uwe.ac.uk/20113

Tapp, A. , Rhodes, C. , Withall, J. and Warren, S. (2009) Research leading to social marketing solutions to encourage breastfeeding amongst teenage mothers in hard to reach communities: report prepared for Bristol PCT, September 2009. Project Report. Bristol Primary Care Trust. Available from: http://eprints.uwe.ac.uk/14244

Spotswood, F. , Tapp, A. and Eagle, L. (2009) Somerset PCT insights: smokefree homes. Report for Somerset PCT. Project Report. Somerset Primary Care Trust. Available from: http://eprints.uwe.ac.uk/14248

Tapp, A. , Rhodes, C. , Withall, J. and Warre, S. (2009) Encouraging breastfeeding using social marketing. Project Report. Report for NHS, Bristol. Available from: http://eprints.uwe.ac.uk/14135

Tapp, A. , Withall, J. , Rhodes, C. and Warren, S. (2009) How social marketing can encourage teenage breastfeeding. Project Report. Brisol Primary Care Trust, Bristol. Available from: http://eprints.uwe.ac.uk/14137

Pressley, A. , Tapp, A. and Baugh, M. (2009) Report on wave 1 research: Marketing road safety amongst young males in deprived areas. Project Report. Dept for Transport and Bristol Council Road safety partnership. Available from: http://eprints.uwe.ac.uk/13984

Spotswood, F. , Tapp, A. and Eagle, L. (2009) Somerset PCT insights: Smokefree homes. Working Paper. Somerset Primary Care Trust. Available from: http://eprints.uwe.ac.uk/13974

Tapp, A. and Bird, S. (2008) Exploring how social marketing may encourage safe driving amongst young males: A literature review. Project Report. Bristol City Road Safety Partnership. Available from: http://eprints.uwe.ac.uk/14138

Bird, S. and Tapp, A. (2008) Encouraging sport and physical exercise amongst sport England segments. Project Report. University of the West of England. Available from: http://eprints.uwe.ac.uk/14140

Tapp, A. , Eagle, L. and Spotswood, F. (2008) Social marketing-based strategy for obesity interventions. Project Report. University of the West of England (UWE). Available from: http://eprints.uwe.ac.uk/79

Kemp, G. and Tapp, A. (2008) Social marketing-based strategy for sun protection interventions. Project Report. Bristol Business School, Bristol. Available from: http://eprints.uwe.ac.uk/20

French, J. , Tapp, A. , Eagle, L. , Keown, D. and O'Reilly, N. (2008) Geared for action. Developing the generic financial advice service. Project Report. Report for HM Treasury via National Social Marketing Centre, London. Available from: http://eprints.uwe.ac.uk/14146

French, J. , Tapp, A. , Eagle, L. , Keown, D. and O'Reilly, N. (2008) Geared for action. Developing the generic financial advice service. Report for National Social Marketing Centre, London. Project Report. National Social Marketing Centre, London. Available from: http://eprints.uwe.ac.uk/14260

Tapp, A. , Eagle, L. , Bird, S. and Spotswood, F. (2008) "Lighting the touchpaper. How social marketing can help ignite Active Bristol”. Report for Active Bristol. Project Report. Active Bristol. Available from: http://eprints.uwe.ac.uk/14256

Tapp, A. , Eagle, L. , Bird, S. and Spotswood, F. (2008) Lighting the touchpaper. How social marketing can help ignite active Bristol. Project Report. Active Bristol. Available from: http://eprints.uwe.ac.uk/14141

Tapp, A. , Eagle, L. and Spotswood, F. (2008) Social marketing based strategy for obesity interventions. Project Report. South West Public Health Observatory, Bristol. Available from: http://eprints.uwe.ac.uk/14142

Eagle, L. , Kemp, G. and Tapp, A. (2008) Social marketing based strategy for sun protection interventions. Report for South West Public Health Observatory, Bristol. Project Report. South West Public Health Observatory, Bristol. Available from: http://eprints.uwe.ac.uk/14254

Tapp, A. (2008) Social marketing strategies on cycling. Technical Report. Bristol Cycle City Project & Cycling England, Bristol. Available from: http://eprints.uwe.ac.uk/14136

Tapp, A. , Stone, M. , Nancarrow, C. and Evans, M. (2001) The impact of e-business on marketing and marketers. Project Report. CIM. Available from: http://eprints.uwe.ac.uk/14148

Tapp, A. (1999) Strategic marketing plan. Working Paper. Coventry City FC. Available from: http://eprints.uwe.ac.uk/14149

Tapp, A. and Housden, M. (1996) Perceptions of NCET. Project Report. National Centre of Educational Technology. Available from: http://eprints.uwe.ac.uk/14150

Conference or Workshop Item

Tapp, A. , Rundle-Thiele, S. , Anibaldi, R. , Warren, S. and Beardmore, A. (2014) Road wars? The role of language in perceptions of bikes and cars sharing the road: Possible implications for social marketing interventions. In: Australian Association of Social Marketing Conference, Brisbane, Australia, 1-3 December 2014. Brisbane, Australia: Australian & New Zealand Marketing Academy (ANZMAC) Available from: http://eprints.uwe.ac.uk/24354

Morey, Y. , Mellon, D. , Verne, J. , Tapp, A. , Dailami, N. and Leggett, S. (2014) A panel-based prevalence study of self-reported self-harm in adolescents aged 13-18 in England. In: Beyond Fed Up: Conference on Self-harm, Gloucestershire, UK, 14 October 2014. Available from: http://eprints.uwe.ac.uk/24689

Morey, Y. , Mellon, D. , Verne, J. , Tapp, A. and Dailami, N. (2014) Use Of The Warwick-Edinburgh mental wellbeing scale in a survey study of self-reported self-harm amongst 13 – 18 year olds across England. In: South West Public Health Scientific Conference, Weston-Super-Mare, UK, 5 February 2014. Available from: http://eprints.uwe.ac.uk/23279

Mellon,, D. , Morey, Y. , Verne, J. , Tapp, A. , Dailami, N. and Leggett, S. (2013) A panel-based prevalence study of self-reported self-harm in adolescents aged 13-18 in England, their associated attitudes and behaviours. In: Public Health England Annual Conference 2013, University of Warwick, 10 - 11 September 2013. Available from: http://eprints.uwe.ac.uk/21870

Tapp, A. , Spotswood, F. and Jones, S. (2012) Cycling behaviour in car-dominant societies: a survey of the UK population. In: Be Active 2012 - the 4th International Congress on Physical Activity and Public Health, Sydney, Australia, 31 October - 3 November 2012. Available from: http://eprints.uwe.ac.uk/18445

Morey, Y. , Collins, K. and Tapp, A. (2012) Ta(l)king Responsibility: Discourse analysis as a critical method for understanding behaviour and behaviour change. In: Open University Institute of Social Marketing Conference, Milton Keynes, UK, 9th May, 2012. Available from: http://eprints.uwe.ac.uk/21873

Bird, S. and Tapp, A. and Helen Lancaster Research, Rosa Clarke, Avon Fire & Rescue Service (2011) Fear and fire: Ethical social marketing strategies for home fire safety for older people. In: World Social Marketing Conference, Dublin, Ireland, 11th-12th April, 2011. Available from: http://eprints.uwe.ac.uk/14657

Spotswood, F. and Tapp, A. (2011) Brand co-creation for effective social marketing: the "lose the fags" case study. In: The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland, 11-12 April 2011. Available from: http://eprints.uwe.ac.uk/13922

Tapp, A. and Spotswood, F. (2011) From transparency to invisibility: the implications of different behaviour change mechanisms for social marketers. In: The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland, 11-12 April 2011. Available from: http://eprints.uwe.ac.uk/13926

Tapp, A. , Pressley, A. and Collins, K. (2011) Theory development in social marketing: the advantages of an ecletic approach. In: The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland, 11th - 12th April, 2011. Available from: http://eprints.uwe.ac.uk/13925

Leonard, S. , Spotswood, F. and Tapp, A. (2011) Understanding the self-image incongruency of British non-cyclists: implications for social marketing. In: The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland, 11-12 April 2011. Available from: http://eprints.uwe.ac.uk/13920

Tapp, A. , Warren, S. , Rhodes, C. , Condon, L. and Withall, J. (2011) Using social marketing to encourage teenage mums to breastfeed. In: The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland, 11-12 April 2011. Available from: http://eprints.uwe.ac.uk/13927

Tapp, A. , Leonard, S. , Collins, K. , Spotswood, F. , Warren, S. and Rhodes, C. (2011) A case study of a social marketing brand: The image of cycling in the UK. In: The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland, 11th - 12th April, 2011. Available from: http://eprints.uwe.ac.uk/13924

Spotswood, F. and Tapp, A. (2011) An empirical description of cycling hot prospects: implications for social marketers tackling travel mode shift. In: The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland, 11-12 April 2011. Available from: http://eprints.uwe.ac.uk/13923

Spotswood, F. and Tapp, A. (2010) 'Binge Drinking': A tribal brand for socio-economically disadvantaged young people? In: 6th International Colloquium, ESADE Business School, Barcelona, Spain, 9th-11th April 2010. Available from: http://eprints.uwe.ac.uk/13906

Spotswood, F. and Tapp, A. (2010) Binge Drinking: A tribal brand for socio-economically disadvantaged young people? In: Academy of Marketing Brand, Identity and Corporate Reputation SIG: 6th International Colloquium, Barcelona, Spain, 9th - 11th April, 2010. Available from: http://eprints.uwe.ac.uk/14190

Turton, P. , Collins, K. and Tapp, A. (2010) A report of field trials of social marketing interventions for early detection of lung cancer in men. In: National Cancer Research Institute, Liverpool. Available from: http://eprints.uwe.ac.uk/21784

Eagle, L. , Tapp, A. , Bird, S. and Spotswood, F. (2009) Does trying to do good equate to doing no harm? ethical dimensions of social marketing. In: Academy of Marketing Science World Congress, Oslo, Norway, 21st - 25th July, 2009. Available from: http://eprints.uwe.ac.uk/15221

Eagle, L. , Bird, S. , Tapp, A. and Spotswood, F. (2009) Does trying to do good equate to doing no harm? Ethical dimensions to social marketing. In: Academy of Marketing Science Conference, Oslo, Norway, 2009. Available from: http://eprints.uwe.ac.uk/14194

Tapp, A. and Powell, J. (2008) The use of social marketing to reduce problem gambling in Britain the implications for public health. In: International Gambling Conference 2008, Auckland, New Zealand, 22nd February, 2008. Available from: http://eprints.uwe.ac.uk/1660

Eagle, L. , Bird, S. , Tapp, A. and Spotswood, F. (2008) Does trying to do good equate to doing no harm? Ethical dimensions of social marketing. In: World Social Marketing Conference, Brighton, 29-30 September 2008. Available from: http://eprints.uwe.ac.uk/13908

Bird, S. , Eagle, L. , Tapp, A. and Spotswood, F. (2008) Internal marketing to support social marketing: A case study from the Fire & Rescue Service. In: World Social Marketing Conference, Brighton, 29-30 September, 2008. Available from: http://eprints.uwe.ac.uk/13907

Eagle, L. , Bird, S. , Tapp, A. and Spotswood, F. (2008) A good theory – But does it work in practice? A critique of the transtheoretical model. In: World Social Marketing Conference, Brighton, UK, 29-30 September, 2008. Available from: http://eprints.uwe.ac.uk/14197

Bird, S. , Eagle, L. , Tapp, A. and Spotswood, F. (2008) The need for effective internal marketing to support external social marketing strategies. In: World Social Marketing Conference, Brighton, UK, 29-30 September, 2008. Available from: http://eprints.uwe.ac.uk/14198

Powell, J. and Tapp, A. (2008) The use of social marketing to reduce problem gambling: The implications for public health. In: Addressing Problem Gambling Conference, Auckland, New Zealand, 2008. Available from: http://eprints.uwe.ac.uk/14195

Tapp, A. and Spotswood, F. (2007) Barriers to exercise for young adults. In: National Student Sports Promotion Conference, Birmingham University, UK, 2007. Available from: http://eprints.uwe.ac.uk/14187

Hughes, T. , Tapp, A. and Hughes, R. (2007) How to bridge the gap: Improving academic/practitioner knowledge exchange. In: Academy of Marketing Conference, Kingston, UK, 3rd - 6th July, 2007. Available from: http://eprints.uwe.ac.uk/13503

Hughes, T. , Tapp, A. and Hughes, R. (2006) Routes to better knowledge transfer in marketing management. In: Academy of Marketing Conference, London, UK, July, 2006. Available from: http://eprints.uwe.ac.uk/13504

Tapp, A. and Hughes, T. (2006) Why soft science is the key to regaining leadership in marketing knowledge. In: Academy of Marketing Conference, London, UK, July 2006. Available from: http://eprints.uwe.ac.uk/13505

Tapp, A. , Hughes, T. and Hughes, R. (2006) Harvard Business Review says our elite research is irrelevant: Why 'soft science' is the key to regaining leadership in marketing knowledge. In: Academy of Marketing Conference, London, UK, July, 2006. Available from: http://eprints.uwe.ac.uk/13910

Powell, J. and Tapp, A. (2005) Social marketing in action: Geodemographics and heavy drinking. In: Academy of Marketing Annual Conference 2005, University of Dublin, UK, 10th July, 2005. Available from: http://eprints.uwe.ac.uk/2499

Lee, S. , Sargeant, A. and Tapp, A. (2004) Morality and markets: an exploration on the impact of charity reputation on donor intention. In: Fourth Annual Colloquium on Nonprofit, Social and Arts Marketing, London Metropolitan University, UK, September 2004. Available from: http://eprints.uwe.ac.uk/13911

Tapp, A. (2004) Why practitioners don't read our articles and what we should do about it. In: Academy of Marketing Conference, Cheltenham, UK, July, 2004. Available from: http://eprints.uwe.ac.uk/13912

Tapp, A. (2003) Crossing the academic - practice chasm: a blueprint for applied academics. In: Academy of Marketing Conference, Aston, UK, July, 2003. Available from: http://eprints.uwe.ac.uk/13928

Tapp, A. (2003) Blowing bubbles forever - Or just till next season? The West Ham syndrome revisited. In: Academy of Marketing Conference, Aston, UK, July, 2003. Available from: http://eprints.uwe.ac.uk/13915

Tapp, A. (2003) Practising what we preach: An examination of academic-practitioner relationships. In: Relationship Marketing Colloquium, University of Gloucestershire, September, 2003. Available from: http://eprints.uwe.ac.uk/13913

Tapp, A. , Hicks, K. and Stone, M. (2003) The use of direct marketing in higher education. In: Higher Education Marketers Conference, Cardiff, UK, September, 2003. Available from: http://eprints.uwe.ac.uk/13914

Evans, M. , Nancarrow, C. , Tapp, A. and Stone, M. (2002) Future marketers: Future curriculum: Future shock? In: Academy of Marketing Conference, Nottingham, UK, July, 2002. Available from: http://eprints.uwe.ac.uk/13929

Tapp, A. (2002) The changing face of marketing academia: what can we learn from commercial market research? In: Academy of Marketing Conference, Nottingham, London, July, 2002. Available from: http://eprints.uwe.ac.uk/13930

Tapp, A. , Stone, M. , Nancarrow, C. and Evans, M. (2002) New marketing, new marketers? In: EMAC Conference, Portugal, 28th-31st May, 2002. Available from: http://eprints.uwe.ac.uk/13931

Tapp, A. , Beech, J. and Chadwick, S. (2000) Towards a contextual model for sports organisations: Considerations for web site strategies. In: 15th Annual Conference of the North American Society for Sport Management, Colorado Springs, U.S.A, 1st-3rd June, 2000. Available from: http://eprints.uwe.ac.uk/13932

Tapp, A. , Chadwick, S. and Beech, J. (1999) Surf when you're winning; the use of web sites in football club marketing. In: Academy of marketing conference, Stirling, U.K., 6th-9th July, 1999. Available from: http://eprints.uwe.ac.uk/13933

Chadwick, S. , Tapp, A. and Beech, J. (1999) Considerations for U.K. football clubs intending to use the internet as a marketing tool. In: 12th International Bled Electronic Commerce Conference, Bled, Slovenia, 7th - 9th June, 1999. Available from: http://eprints.uwe.ac.uk/13969

Collis, R. and Tapp, A. (1999) Copycat branding in UK FMCG sectors: the extend of perceptual brand confusion and the factors wich impact upon it. In: Academy of Marketing conference, Stirling, 6th - 9th, July 1999. Available from: http://eprints.uwe.ac.uk/13968

Beech, J. , Chadwick, S. and Tapp, A. (1999) English Premier League football clubs: Have they seized their opportunities? In: Proceedings of the 1999 European Association of Sport Management Conference EASM, Thessaloniki, Greece, June, 1999., pp. 23-26 Available from: http://eprints.uwe.ac.uk/13970

Tapp, A. and Clowes, J. (1999) Market segmentation in football clubs: an empirical investigation. In: Proceedings of the European Association of Sport Management Conference EASM, Thessaloniki, Greece,, June, 1999., pp. 66-73 Available from: http://eprints.uwe.ac.uk/13971

Tapp, A. and Clowes, J. (1999) Using database marketing to deliver relationship strategies with supporters: A case study of a Premier League football club in the United Kingdom. In: Academy of marketing conference, Stirling, 6th - 9th, July 2009. Available from: http://eprints.uwe.ac.uk/13967

Tapp, A. , Chadwick, S. and Beech, J. (1998) Collecting sports memorabilia: What are the implications for the marketing activities of football clubs? In: European association of sports management conference, Madeira, Portugal, 30th September - 4th October 1998. Available from: http://eprints.uwe.ac.uk/13972

Tapp, A. and Clowes, J. (1998) Relationship marketing for football clubs: A qualitative study of football supporters. In: European association of sports management conference, Madeira, Portugal, 30th September - 4th October 1998. Available from: http://eprints.uwe.ac.uk/13973

Book

Eagle, L. , Dahl, S. , Hill, S. , Bird, S. , Spotswood, F. and Tapp, A. (2012) Social Marketing. Pearson Education. ISBN 9780273727224 Available from: http://eprints.uwe.ac.uk/24241

Tapp, A. (2008) Principles of direct and database marketing (4th edition). UK: Pearson Education. ISBN 9780273713029 Available from: http://eprints.uwe.ac.uk/13616

Gamble, P. , Tapp, A. , Stone, M. and Marsella, A. (2005) Revolution marketing. London: Kogan Press. Available from: http://eprints.uwe.ac.uk/13617

Tapp, A. (2004) Principles of direct and database marketing (3rd edition). UK: Pearson Education. ISBN 9780273683551 Available from: http://eprints.uwe.ac.uk/13638

Tapp, A. (2001) Principles of Direct and Database Marketing (2nd edition). UK: Prentice Hall. ISBN 9780273646815 Available from: http://eprints.uwe.ac.uk/13643

Tapp, A. (1998) Principles of direct and database marketing (1st edition). UK: FT Pitman (Pearson). ISBN 9780273627173 Available from: http://eprints.uwe.ac.uk/13646

This list was generated on Tue Mar 19 05:05:31 2024 GMT.