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Number of items: 7.


West, D., Miciak, A. and Sargeant, A. (1999) Advertiser risk-orientation and the opinions and practices of advertising managers. International Journal of Advertising, 18 (1). pp. 51-71. ISSN 0265-0487

West, D. and Sargeant, A. (1999) Fundraising communications: The role of experience in perceptions of media risk. International Journal of Nonprofit and Voluntary Sector Marketing, 4 (3). pp. 224-234. ISSN 1465-4520

Conference or Workshop Item

Sargeant, A., Jay, E. and West, D. (2004) Determinants of nonprofit website effectiveness: The role of donor relationships. In: Academy of Marketing, Cheltenham, July, 2004.

West, D. and Sargeant, A. (2002) Key behaviours in adverising risk management in the not-for-profit sector. In: Academy of Marketing Conference, Nottingham, UK, July 2002. Nottingham: Academy of Marketing, p. 114

Sargeant, A., West, D. and Ford, J. B. (1999) Charitable giving towards a model of donor behaviour. In: AMA Summer Educators Proceedings , San Francisco , 1999., pp. 95-96

Hung, C. L., Sargeant, A. and West, D. (1997) Chinese perceptions of Canadians as business alliance partners. In: Proceedings, Sixth Symposium On Cross Cultural Consumer and Business Studies, Honolulu, 1997., pp. 112-116


Sargeant, A. and West, D. (2001) Direct and interactive marketing. Oxford: Oxford University Press. ISBN 0198782535

This list was generated on Mon Aug 31 03:00:48 2015 BST.


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