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Number of items: 6.

Article

Sargeant, A. , West, D. and Jay, E. (2007) The relational determinants of nonprofit web site fundraising effectiveness: An exploratory study. Nonprofit Management and Leadership, 18 (2). pp. 141-156. ISSN 1048-6682

Sargeant, A. , West, D. and Ford, J. (2004) Does perception matter? An empirical analysis of donor behaviour. The Service Industries Journal, 24 (6). pp. 19-36. ISSN 0264-2069

West, D. and Sargeant, A. (2004) Taking risks with advertising: The case of the not-for-profit sector. Journal of Marketing Management, 20 (9/10). pp. 1027-1046. ISSN 0267-257X

Sargeant, A. , West, D. and Ford, J. (2001) The role of perceptions in predicting donor value. Journal of Marketing Management, 17 (3-4). pp. 407-428. ISSN 0267-257X

Sargeant, A. , Ford, J. and West, D. (2000) Widening the appeal of charity. International Journal of Non-Profit & Voluntary Sector Marketing, 5 (4). pp. 318-332. ISSN 1479-103X

Conference or Workshop Item

Ford, J. , Sargeant, A. and West, D. (2008) Cross cultural scale development: An emic-etic balancing act. In: Cultural Perspectives in Marketing Conference, New Orleans, USA, January, 2008.

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