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Number of items: 3.
Conference or Workshop Item
Sargeant, A., Jay, E. and West, D. C. (2003) The determinants of website effectiveness: An assessment of the role of relationship marketing. In: Academy of Marketing Conference, Aston University, Birmingham, UK, July, 2003.
Sargeant, A., Ford, J. B. and West, D. C. (2000) Perceptual determinants of donor value. In: Direct Marketing Association Annual Conference, New Orleans, October, 2000.
Sargeant, A., Ford, J. B. and West, D. C. (2000) Predicting donor value: the role of perceptions. In: Atlantic Marketing Association Conference, Marketing in the Century Ahead, Charleston, South Carolina , 11th-14th October, 2000., pp. 274-286
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