Login to UWE

Browse by Creator

Up a level
Export as [feed] Atom [feed] RSS 1.0 [feed] RSS 2.0
Group by: Item Type | No Grouping | Creators | Date
Jump to: L | S | W
Number of items: 9.


Lloyd, J. (2008) Marketing politics… saving democracy. In: Sargeant, A. and Wymer, W., eds. (2008) The Routledge Companion to Non Profit Marketing. Routledge, pp. 317-335. ISBN 9780415417273

Lloyd, J. (2005) Square peg, round hole?; Can marketing-based concepts have a useful role in the political arena? In: Wymer, W. and Lees-Marshment, J., eds. (2005) Current Issues in Political Marketing. Haworth Press Inc. ISBN 9780789024381


Sargeant, A. and Woodliffe, L. (2007) Individual giving behaviour: A multidisciplinary review. In: Sargeant, A. and Wymer, W., eds. (2007) The Routledge Companion To Nonprofit Marketing. London: Routledge, pp. 111-144. ISBN 9780415417273

Sargeant, A. and Wymer, W. (2007) The Routledge companion to nonprofit marketing. London: Routledge. ISBN 9780415417273

Sargeant, A., Hilton, T. and Wymer, W. (2006) Bequest motives and barriers to giving: The case of direct mail donors. Nonprofit Management and Leadership, 17 (1). pp. 49-66. ISSN 1048-6682

Sargeant, A., Wymer, W. and Hilton, T. (2006) Marketing bequest club membership: An exploratory study of legacy pledgers. Nonprofit and Voluntary Sector Quarterly, 35 (3). pp. 384-404. ISSN 0899-7640

Sargeant, A., Hilton , T. and Wymer, W. (2005) The final gift: Motives and barriers to giving. In: 12th Biennial World Marketing Congress, Muenster, Germany, July, 2005., p. 395

Sargeant, A. and Wymer, W. (2002) Nonprofit and business sector collaborations. In: 2nd Annual Colloquium on Nonprofit, Social and Arts Marketing, London Metropolitan University, London, UK, September, 2002.


Wymer, W., Sargeant, A. and Scaife, W. (2008) Curricular content of the marketing component for nonprofit management programs: the practitioner perspective. Journal of Public Affairs Education, 14 (2). pp. 271-283. ISSN 1523-6803

This list was generated on Mon Oct 5 02:59:42 2015 BST.


Copyright 2015 © UWE better together