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Number of items: 9.


Wymer, W., Sargeant, A. and Scaife, W. (2008) Curricular content of the marketing component for nonprofit management programs: the practitioner perspective. Journal of Public Affairs Education, 14 (2). pp. 271-283. ISSN 1523-6803 Available from:

Lloyd, J. (2008) Marketing politics… saving democracy. In: Sargeant, A. and Wymer, W., eds. (2008) The Routledge Companion to Non Profit Marketing. Routledge, pp. 317-335. ISBN 9780415417273 Available from:


Sargeant, A. and Woodliffe, L. (2007) Individual giving behaviour: A multidisciplinary review. In: Sargeant, A. and Wymer, W., eds. (2007) The Routledge Companion To Nonprofit Marketing. London: Routledge, pp. 111-144. ISBN 9780415417273 Available from:

Sargeant, A. and Wymer, W. (2007) The Routledge companion to nonprofit marketing. London: Routledge. ISBN 9780415417273 Available from:


Sargeant, A., Hilton, T. and Wymer, W. (2006) Bequest motives and barriers to giving: The case of direct mail donors. Nonprofit Management and Leadership, 17 (1). pp. 49-66. ISSN 1048-6682 Available from:

Sargeant, A., Wymer, W. and Hilton, T. (2006) Marketing bequest club membership: An exploratory study of legacy pledgers. Nonprofit and Voluntary Sector Quarterly, 35 (3). pp. 384-404. ISSN 0899-7640 Available from:


Sargeant, A., Hilton , T. and Wymer, W. (2005) The final gift: Motives and barriers to giving. In: 12th Biennial World Marketing Congress, Muenster, Germany, July, 2005., p. 395 Available from:

Lloyd, J. (2005) Square peg, round hole?; Can marketing-based concepts have a useful role in the political arena? In: Wymer, W. and Lees-Marshment, J., eds. (2005) Current Issues in Political Marketing. Haworth Press Inc. ISBN 9780789024381 Available from:


Sargeant, A. and Wymer, W. (2002) Nonprofit and business sector collaborations. In: 2nd Annual Colloquium on Nonprofit, Social and Arts Marketing, London Metropolitan University, London, UK, September, 2002. Available from:

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