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Wymer, W. and Sargeant, A. (2006) Insights from a review of the literature on cause marketing. International Review on Public and Non-Profit Marketing, 3 (1). pp. 9-21. ISSN 1865-1984 Available from:

Sargeant, A., Hilton, T. and Wymer, W. (2005) Making the bequest: An empirical study of the attitudes of pledgers and supporters. International Journal of Educational Advancement, 5 (3). pp. 207-220. ISSN 1744-6503 Available from:

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