Wymer, W. and Sargeant, A.
Insights from a review of the literature on cause marketing.
International Review on Public and Non-Profit Marketing, 3 (1).
Available from: http://eprints.uwe.ac.uk/14639
Sargeant, A., Hilton, T. and Wymer, W.
Making the bequest: An empirical study of the attitudes of pledgers and supporters.
International Journal of Educational Advancement, 5 (3).
Available from: http://eprints.uwe.ac.uk/14636