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Number of items: 2.

Conference or Workshop Item

Young, B. M., De Bruin, A. and Eagle, L. (2001) Children, the medium and the message: Parental perceptions of advertising directed at children. In: 6th International Conference on Corporate and Marketing Communication, Belfast, UK, April, 2001. Available from:

Sargeant, A. and Young, B. M. (1998) He ain't heavy he's my donor: An empirical analysis of lifetime value in the voluntary sector. In: Researching the Voluntary Sector - NCVO, Loughborough, 1998. Available from:

This list was generated on Wed Nov 25 03:45:08 2015 GMT.


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