Young, B. M., De Bruin, A. and Eagle, L.
Children, the medium and the message: Parental perceptions of advertising directed at children.
6th International Conference on Corporate and Marketing Communication, Belfast, UK, April, 2001.
Available from: http://eprints.uwe.ac.uk/14895
Sargeant, A. and Young, B. M.
He ain't heavy he's my donor: An empirical analysis of lifetime value in the voluntary sector.
Researching the Voluntary Sector - NCVO, Loughborough, 1998.
Available from: http://eprints.uwe.ac.uk/14979