Items where School or Centre is "~Pre-2010 Faculty Structure > Bristol Business School > Bristol Social Marketing Centre" and Year is UNSPECIFIED
Number of items: 6.
Brennan, R. , Dahl, S. , Eagle, L. , Morouti, O. and Czarnecka, B. (2008) Regulation of nutrition and health claims in advertising. Journal of Advertising Research, 48 (1). pp. 57-70. ISSN 0021-8499
Dens, N. , Eagle, L. and De Pelsmacker, P. (2008) Attitudes and self-reported behavior of patients, doctors, and pharmacists in New Zealand and Belgium toward direct-to-consumer advertising of medication. Health Communication, 23 (1). pp. 45-61. ISSN 1041-0236
Lloyd, J. (2008) Positively negative: The impact of negativity upon the political consumer. International Journal of Nonprofit and Voluntary Sector Marketing, 13 (4). pp. 301-314. ISSN 1465-4520
Rancchod, A. and Marandi, E. (2008) CIM Coursebook 08/09 Strategic marketing in practice. Oxford: Butterworth Heinemann. ISBN 978-0-7506-8961-8
Tapp, A. and Bird, S. (2008) Social marketing and the meaning of cool. Social Marketing Quarterly, 14 (1). pp. 18-29. ISSN 1524-5004
Tapp, A. and Hughes, T. (2008) Why ‘soft science’ is the key to regaining leadership in marketing knowledge. European Journal of Marketing, 42 (3/4). pp. 265-278. ISSN 0309-0566