Items where School or Centre is "~Pre-2012 Faculty Structure > Faculty of Business and Law > Bristol Social Marketing Centre" and Year is UNSPECIFIED
Number of items: 6.
Duffy, M. F. print and Eagle, L. print (1997) The role of advertising effectiveness awards in marketing communications management. In: 2nd International Conference on Marketing and Coporate Communications, Antwerp, Belgum, April, 1997., pp. 70-96
Duffy, M. F. print and Eagle, L. (eds) (1997) Advertising effectiveness awards: Creating value for advertisers: Inaugural award winners case studies. Auckland, New Zealand: Profile Publishing.
Eagle, L. print and Hyde, K. F. print (1997) Advertising versus integrated marketing communication: Is the emperor really wearing new clothes? In: Australia New Zealand Marketing Educators Conference, Melbourne, Australia, December, 1997., pp. 1503-1516
Eagle, L. print, Hyde, K. F. print, Duffy, M. F. print and Kitchen, P. J. print (1997) Analysing the establishment of an advertising effectiveness awards system and review of insustry research practices. In: Australia New Zealand Marketing Educators Conference, Melbourne, Australia, December, 1997., pp. 1356-1365
Eagle, L. print and McDonald, R. C. print (1997) Is the case for competency based assessment proven for application to business programmes? Access: Critical Perspectives on Education and Public Policy, 16 (2). pp. 82-92.
Eagle, L. print, McDonald, R. C. print and Lee, K. print (1997) Multiple objectives in measuring the multidimensional concept of customer satisfaction. In: XXI ATEM/APPA conference, Sydney, Australia, September, 1997.