Items where School or Centre is "~Pre-2012 Faculty Structure > Faculty of Business and Law > Bristol Social Marketing Centre" and Year is UNSPECIFIED

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Eagle, L. (1998) NZ Cheese Promotions Ltd: Reversing a declining sales trend. In: Neal, C., Quester, P. G. and Hawkins, D., eds. (1998) Consumer Behaviour in Australia and New Zealand. 2nd. Sydney, Australia: McGraw-Hill.

Eagle, L. and Hyde, K. F. (1998) Advertising effectiveness: Establishment of an awards system and review of industry research practices. Australasian Journal of Market Research. pp. 3-14.

Eagle, L., Hyde, K. F., Fourie, W. A., Padisetti, M. V. and Kitchen, P. J. (1998) Revisiting the concept of integrated marketing communication: Contrasting perceptions between marketers and advertising agency executives. In: 3rd International Conference on Marketing and Corporate Communication, Glasgow, UK, April, 1998., pp. 91-116

Eagle, L., Hyde, K. F., Fourie, W. A., Padisetti, M. V. and Kitchen, P. J. (1998) Revisiting the concept of integrated marketing communications: Contrasting perceptions between marketers and advertising agency executives. Project Report. Massey University, College of Business Department of Commerce, Massey, New Zealand.

Eagle, L., Hyde, K. F. and Kitchen, P. J. (1998) Advertising effectiveness measurement: A review of industry research practice. Working Paper. Massey University, College of Business Department of Commerce, Massey, New Zealand.

Eagle, L., Hyde, K. F. and Kitchen, P. J. (1998) Advertising effectiveness measurement: A review of industry research practices. In: 3rd International Conference on Marketing and Corporate Communication, Glasgow, UK, April, 1998., pp. 117-132

Eagle, L., McDonald, R. C. and Sylvester, G. C. (1998) Lessons for the future: Tertiary study experiences of mature part time students studying business diploma and degree programmes. In: First year in higher education - 3rd Pacific Rim Conference - Strategies for Success in Transition Years, Aukland, New Zealand, July, 1998.

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