Items where School or Centre is "~Pre-2012 Faculty Structure > Faculty of Business and Law > Bristol Social Marketing Centre" and Year is UNSPECIFIED

Carter, C. C. print, Haloupek, W. J. print and Eagle, L. print (1999) Spatial competition and store location in shopping centres. In: 1999 International Real Estate Society Conference, Kuala Lumpur, Malaysia, February, 1999., pp. 1-16

Carter, C. C. print, Haloupek, W. J. print and Eagle, L. print (1999) Spatial competition and store location in shopping centres. Working Paper. Massey University, College of Business Department of Commerce , Massey, New Zealand.

Eagle, L. print (1999) Building brands or bolstering egos? A comparative review of the impact and measurement of advertising on brand equity. Working Paper. Massey University, College of Business Department of Commerce , Massey, New Zealand.

Eagle, L. print (1999) Building brands or bolstering egos? A comparative review of the impact and measurement of advertising on brand equity. In: 4th International conference on Corporate and Marketing Communications, Manchester, UK, April, 1999.

Eagle, L. print (1999) Education reforms: The marketisation of education in New Zealand. Human capital theory and student investment decisions. PhD, University of Auckland.

Eagle, L. print (1999) IMC, brand communications and corporate cultures: Client / advertising agency co-ordination and cohesion. Working Paper. Massey University, College of Business Department of Commerce , Massey, New Zealand.

Eagle, L. print (1999) The need for analysis as part of the planning and implementation process. In: Kitchen, P. J. print, ed. (1999) Marketing Communications: Principles and Practice. London: Cengage Learning EMEA, pp. 57-88. ISBN 9781861521965

Eagle, L. print, Hyde, K. F. print, Fourie, W. A. print, Padisetti, M. V. print and Kitchen, P. J. print (1999) Perceptions of integrated marketing communication among marketers and advertisin agency executives in New Zealand. International Journal of Advertising, 18 (1). pp. 87-117. ISSN 0265-0487

Eagle, L. print and Kitchen, P. J. print (1999) Building brands or bolstering egos? A comparative review of the impact and measurement of advertising on brand equity. In: 4th International conference on Corporate and Marketing Communications, Manchester, UK, April, 1999.

Eagle, L. print and Kitchen, P. J. print (1999) IMC: Bedfellows and barriers, the client/advertising agency interface. In: 4th International conference on Corporate and Marketing Communications, Manchester, UK, April, 1999.

Eagle, L. print, McDonald, R. C. print and Wood, V. print (1999) Fast tracking to degree success: An international comparison. In: 10th International Australian association for Institutional Research Conference, Aukland, New Zealand, December, 1999., pp. 21-32

Eagle, L. print and Murphy, B. D. print (1999) Mathematical modelling: Mainstream or marginal methodology? An analysis of the forms of mathematical modelling used by the New Zealand marketing industry and specific usage/effectiveness of these models. In: 1999 Australia New Zealand Marketing Academy Conference, Sydney, Australia, December, 1999.