Items where School or Centre is "~Pre-2012 Faculty Structure > Faculty of Business and Law > Bristol Social Marketing Centre" and Year is UNSPECIFIED

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Number of items: 18.

A

Allen, L., Eagle, L. and Rose, L. C. (2001) Tax on advertising: A legitimate revenue generator or a punitive measure? Working Paper. Massey University, College of Business, Department of Commerce , Massey, New Zealand.

E

Eagle, L. (2001) Direct to the consumer promotion of prescription drugs. A review of the literature and the New Zealand experience. Working Paper. Massey University, College of Business Department of Commerce, Massey, New Zealand.

Eagle, L. (2001) Direct to the consumer promotion of prescription drugs: Challenging doctor-patient relationships? Working Paper. Massey University, College of Business, Department of Commerce , Massey, New Zealand.

Eagle, L. (2001) Direct to the consumer promotion of prescription drugs: It may be coming to a country near you. In: 6th International Conference on Corporate and Marketing Communication, Belfast, UK, April, 2001., pp. 50-59

Eagle, L. (2001) The teaching-research nexus. In: Paweai, S. and Suddaby, G., eds. (2001) Towards Understanding the Interdependence of Research and Teaching. New Zealand: Massey University, pp. 15-18. ISBN 047308175X

Eagle, L. and Chamberlain, K. C. (2001) The role of OTC medication in health management. Safety, effectiveness and side effects. Working Paper. Massey University, College of Business, Department of Commerce , Massey, New Zealand.

Eagle, L. and De Bruin, A. (2001) Advertising restrictions: Protection of the young and the vulnerable? International Journal of Advertising and Marketing to Children, 2 (4). pp. 259-271. ISSN 1747-3616

Eagle, L. and De Bruin, A. (2001) Restrictions on advertising to children: Effective protection of the young and vulnerable? In: 6th International Conference on Corporate and Marketing Communication, Belfast, UK, April, 2001.

Eagle, L., De Bruin, A. and Bulmer, S. (2001) Violence, values and the electronic media. In: 6th International Conference on Corporate and Marketing Communication, Belfast, UK, April, 2001.

Eagle, L. and Rose, L. C. (2001) How I would market my bank. Marketing Magazine. pp. 22-25.

H

Hunt, L. M., Thomas, M. J. W. and Eagle, L. (2001) Professional learners: Students as informed and informing partners in the learning transaction. Research and Development in Higher Education, 24. pp. 62-70.

Hunt, L. M., Thomas, M. J. W., Eagle, L. and Shergill, G. (2001) Creating professional learners. In: Thomas, J. W. and Hunt, G. J. F., eds. (2001) Enhancing Professionalism in Aviation. Aukland: Massey University, pp. 23-32.

K

Kitchen, P. J. and Eagle, L. (2001) Globalization, integration and gray marketing: Marketing communications in New Zealand. Working Paper. Massey University, College of Business, Department of Commerce, Massey, New Zealand.

Kitchen, P. J., Shergill, G. and Eagle, L. (2001) Implications of globalisation on customer relationship management. In: Sheth, J., Parvatiyar, A. and Shainesh, G., eds. (2001) Customer Relationship Management: Emerging Concepts, Tools and Applications. New Delhi, India: McGraw Hill. ISBN 9780070435049

S

Shergill, G., Eagle, L., Kitchen, P. J., Hunt, L. M. and Thomas, M. (2001) Globalisation and tertiary education markets: An initial analysis. In: Management development institute conference, India, November, 2001.

Shergill, G., Eagle, L., Kitchen, P. J., Hunt, L. M. and Thomas, M. (2001) Globalisation and tertiary education markets: An initial analysis. Working Paper. Massey University, College of Business, Department of Commerce, Massey, New Zealand.

T

Tapp, A., Stone, M., Nancarrow, C. and Evans, M. (2001) The impact of e-business on marketing and marketers. Project Report. CIM.

Y

Young, B. M., De Bruin, A. and Eagle, L. (2001) Children, the medium and the message: Parental perceptions of advertising directed at children. In: 6th International Conference on Corporate and Marketing Communication, Belfast, UK, April, 2001.

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