Items where School or Centre is "~Pre-2012 Faculty Structure > Faculty of Business and Law > Bristol Social Marketing Centre" and Year is UNSPECIFIED

Up a level
Export as [feed] Atom [feed] RSS 1.0 [feed] RSS 2.0
Group by: Creators | Item Type | No Grouping
Jump to: A | B | D | E | H | L | M | T
Number of items: 26.

A

Allen, L., Eagle, L. and Rose, L. C. (2002) Economic implications of a tax on TV advertising: The New Zealand case. Marketing Bulletin, 13. pp. 1-12. ISSN 0113-6895

Allen, L., Eagle, L. and Rose, L. C. (2002) Economic implications of a tax on advertising: The New Zealand case. In: 53rd International Atlantic Economic Conference, Paris, France, 12th - 17th March, 2002.

Allen, L., Eagle, L. and Rose, L. C. (2002) Economic implications of a tax on advertising: The New Zealand case. In: 53rd International Atlantic Economic Conference, Paris, French, 12th - 17th March, 2002.

B

Bulmer, S. and Eagle, L. (2002) Credulous or Critical? Children’s Reactions to Advertising. In: Australia, New Zealand Marketing Academy, Melbourne, Australia, 2002.

D

De Bruin, A. and Eagle, L. (2002) Regulating the medium and the message: Parental perceptions of television advertising directed at children. In: 7th International Conference on Corporate and Marketing Communications, Antwerp, Belgum, December, 2002., pp. 14-17

E

Eagle, L., Bruin, A. d. and Bulmer, S. (2002) Violence, values, and the electronic media environment. Corporate Communications: An International Journal, 7 (1). pp. 25-33. ISSN 1356-3289

Eagle, L. and Bulmer, S. (2002) Digital divides: Socio-economic considerations in marketing to children via new media. In: 2002 Australia and New Zealand Marketing And Communications Confrerence, Melbourne, Australia, December, 2002.

Eagle, L. and Chamberlain, K. C. (2002) Marketing communications implications of children’s new electronic media use. Discussion Paper. Massey University, College of Business, Department of Commerce, Massey University.

Eagle, L. and Chamberlain, K. C. (2002) A doctor's dilemma: does direct to the consumer promotion of prescription drugs change marketing communication channels and doctor-patient relationships? In: 7th International Conference on Corporate and Marketing Communications, Antwerp, Belgum, December, 2002., pp. 223-235

Eagle, L. and Chamberlain, K. C. (2002) A doctor’s dilemma: Does direct to the consumer promotion of prescription drugs change marketing communication channels and doctor-patient relationships? In: 7th International Corporate and Marketing Communications Conference, Antwerp, Belgum, April 2002.

Eagle, L., Chamberlain, K. C. and Zou, L. (2002) Direct to the consumer promotion of medication to retail pharmacists: A missing link in the debate. Discussion Paper. Massey University, College of Business, Department of Commerce, Massey, New Zealand.

Eagle, L., Chamberlain, K. C. and Zou, L. (2002) Enabling students to take a more pro-active role in the learning process. Discussion Paper. Massey University, College of Business, Department of Commerce, Massey, New Zealand.

Eagle, L., Chamberlain, K. C. and Zou, L. (2002) Practice nurses: Practically neglected in the DTC promotion of drugs debate. Discussion Paper. Massey University, College of Business, Department of Commerce, Massey, New Zealand.

Eagle, L. and De Bruin, A. (2002) Marketing communication implications of children's new electronic media use. In: 7th International Conference on Corporate and Marketing Communications, Antwerp, Belgum, December, 2002.

Eagle, L. and De Bruin, A. (2002) The children-nutrition-marketing ethics conundrum: Identifying the issues. Discussion Paper. Massey University, College of Business, Department of Commerce, Massey, New Zealand.

Eagle, L. and Hunt, L. M. (2002) Matching marketing education and information technology to teaching/learning outcomes. In: 2002 Australia and New Zealand Marketing And Communications Confrerence, Melbourne, Australia, December, 2002., pp. 701-708

Eagle, L., Hunt, L. M. and Kitchen, P. J. (2002) Balancing marketing education and information technology: Matching needs or needing a better match? Discussion Paper. Massey University, College of Business, Department of Commerce, Massey, New Zealand.

Eagle, L. and Kitchen, P. J. (2002) Direct to the consumer promotion of prescription drugs: A review of the literature and the New Zealand experience. International Journal of Medical Marketing, 2 (4). pp. 293-310. ISSN 1469-7025

Eagle, L. and Kitchen, P. J. (2002) Toward a globalized communications strategy: Perceptions from New Zealand. Marketing Intelligence and Planning, 20 (3). pp. 174-184. ISSN 0263-4503

Evans, M., Nancarrow, C., Tapp, A. and Stone, M. (2002) Future marketers: Future curriculum: Future shock? Journal of Marketing Management, 18 (5-6). pp. 579-596. ISSN 0267-257X

H

Harris, J. and Marandi, E. (2002) Gendered dynamics of relationship marketing: an initial discussion of the health and fitness sector. Managing Leisure - An International Journal, 7 (3). pp. 194-200. ISSN 1360-6719

Hunt, L. M., Eagle, L. and Shergill, G. (2002) A doctor's dilemma: Does direct to the consumer promotion of prescription drugs change marketing communication channels and doctor-patient relationships? Discussion Paper. Massey University, College of Business, Department of Commerce, Massey, New Zealand.

Hunt, L. M., Eagle, L. and Thomas, M. T. (2002) Student resistance to ICT in education. In: International Conference on Computers in Education, Aukland, New Zealand, 3rd - 6th December, 2002.

L

Lloyd, J. (2002) Consumers, like elephants never forget: what really affects consumers’ responses to brand repositioning strategies? In: Academy of Marketing Conference, Nottingham, UK, 2002.

M

Morey, Y. (2002) Rep/hairing the ‘Natural’: Black hair and identity in post-apartheid South Africa. In: National Women's studies network association conference, Las Vegas, Nevada, 2002.

T

Tapp, A. and Clowes, J. (2002) From "carefree casuals" to "professional wanderers": Segmentation possibilities for football supporters. European Journal of Marketing, 36 (11/12). pp. 1248-1269. ISSN 0309-0566

This list was generated on Mon Aug 12 02:16:56 2013 BST.
Copyright 2013 © UWE better together