Items where School or Centre is "~Pre-2012 Faculty Structure > Faculty of Business and Law > Bristol Social Marketing Centre" and Year is UNSPECIFIED

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Number of items: 28.

B

Bulmer, S., Hawkins, J. and Eagle, L. (2003) Food in the children’s media environment. In: Australia New Zealand Marketing Academy Conference, Adelaide, Australia, 2003.

E

Eagle, L. (2003) Cuisine magazine – Effective use of a small promotional budget. In: Neal, C., Quester, P. G. and Hawkins, D., eds. (2003) Consumer Behaviour in Australia and New Zealand. Sydney, Australia: McGraw Hill.

Eagle, L. (2003) Review of Clow, K. E. and Baack, D. (2002) Integrated advertising, Promotion and Marketing Communications. New Jersey: Pearson Education/ Prentice Hall. Journal of Marketing Communications, 9 (3). pp. 193-194. ISSN 1352-7266

Eagle, L. (2003) The rhetoric and reality of marketing in New Zealand. In: Kitchen, P. J., ed. (2003) Marketing: Rhetoric or Reality? An International Managerial Approach. Basingstoke: Palgrave Macmillan.

Eagle, L., Bulmer, S. and De Bruin, A. (2003) Observations on obesity: Rhetoric and recommendations on advertising bans and taxes. In: International Conference on Corporate and Marketing Ccommunications, London, UK, 2003.

Eagle, L., Bulmer, S. and Hawkins, J. (2003) The "Obesity Epidemic": Complex causes, controversial cures – Implications for marketing communications. Technical Report. Massey University, College of Business, Department of Commerce, Massey, New Zealand.

Eagle, L., Bulmer, S. and De Bruin, A. (2003) Marketing communication implications of children's new electronic media use. Journal of Marketing Communication, 9 (3). pp. 129-146. ISSN 0265-0487

Eagle, L. and Chaimberlain, K. C. (2003) DTCA: Impacting demand and the demanding? Diverse perceptions from medical professionals. In: 8th International Conference on Corporate and Marketing Communications, London, UK, 2003., pp. 99-114

Eagle, L. and Chamberlain, K. C. (2003) Consumer perspectives on medication, medical professionals and the impact of the promotion of medications direct to consumers. Technical Report. Massey University, College of Business, Department of Commerce, Massey, New Zealand.

Eagle, L. and Chamberlain, K. C. (2003) DTC: Dogma, doubts, diversity and divergence: Perspectives from the medical professions regarding the impact of the promotion of medications direct to consumers. Technical Report. Massey University, College of Business, Department of Commerce, Massey, New Zealand.

Eagle, L. and Chamberlain, K. C. (2003) DTC: Not just a doctor's dilema. Diverse perceptions from medical professionals. In: Academy of Marketing Science World Marketing Congress, Perth, Australia, June, 2003., pp. 555-559

Eagle, L. and Chamberlain, K. C. (2003) DTC: Not just a doctor's dilemma. Diverse perceptions from medical professionals. In: Academy of Marketing Science World Marketing Congress, Perth, Australia, June, 2003.

Eagle, L. and Chamberlain, K. C. (2003) DTCA – Impacting demand and the demanding? Diverse perceptions from medical professionals. In: 8th International Conference on Corporate and Marketing Communications, London, UK, 2003.

Eagle, L., De Bruin, A. and Bulmer, S. (2003) The children-nutrition-marketing ethics conundrum: The efficacy of proposed bans and restrictions on advertising to children. In: Academy of Marketing Science World Marketing Congress, Perth, Australia, June, 2003.

Eagle, L., Hunt, L. M. and Kitchen, P. J. (2003) Andragogy, pedagogy and information technology: Implications for marketing education. In: Academy of Marketing Science World Marketing Congress, Perth, Australia, June, 2003., pp. 383-387

Eagle, L., Hunt, L. M. and Kitchen, P. J. (2003) Marketing communication and communicating marketing: What should we encourage our students to learn. In: 8th International Conference on Corporate and Marketing Communications, London, UK, 2003.

Eagle, L., Kitchen, P. J., Rose, L. C. and Moyle, B. M. (2003) Brand equity and brand vulnerability: The impact of parallel importing on brand equity and values. European Journal of Marketing, 37 (10). pp. 1332-1349. ISSN 0309-0566

Eagle, L., Kitchen, P. J., Rose, L. C. and Moyle, B. (2003) Brand equity and brand vulnerability: the impact of gray marketing/parallel importing on brand equity and values. European Journal of Marketing, 37 (10). 1332 - 1349. ISSN 0309-0566

Eagle, L., Rose, L. C. and Kitchen, P. J. (2003) Advertising in mature markets. Discussion Paper. Massey University, College of Business, Department of Commerce , Massey, New Zealand.

H

Hunt, L. M. and Eagle, L. (2003) The role of information technology in business education: Developing direction seekers into self-directed knowledge workers? In: Hawaii International Conference on Education, Honolulu, Hawaii, USA, 7th - 10th January, 2003.

K

Kitchen, P. J., Eagle, L., Rose, L. C. and Moyle, B. J. (2003) The impact of gray marketing and parallel importing on brand equity and brand value. Working Paper. Hull Business School , Hull, UK.

L

Little, Ed and Marandi, E. (2003) Relationship marketing management. London: Thomson Learning. ISBN 978-1861529312

Lloyd, J. (2003) Square peg, round hole: Can marketing based concepts such as the ‘product’ and the ‘marketing mix’ have a useful role in the political marketing arena? In: PSA Conference, Leicester, UK, 2003.

M

Marandi, E. and Ranchhod, A. (2003) The role of empathy in relationship marketing. In: Academy of Marketing Conference, Birmingham, UK, July, 2003.

Morey, Y. (2003) Audience and performativity in clothed displays. In: Making an Appearance Fashion Conference, Brisbane, Australia, 2003.

Morey, Y. (2003) Clothing diaries as performative spaces. In: Australian Qualitative Research Conference, Sydney, Australia, 2003.

Morey, Y., Wilbraham, L. and Frith, H. (2003) Rep/hairing the 'natural': black hair and identity in post apartheid South Africa. Psychology of Women Section Review, 5 (2). pp. 12-16. ISSN 0267-257X

Y

Young, B. M., de Bruin, A. and Eagle, L. (2003) Attitudes of parents toward advertising to children in the UK, Sweden and New Zealand. Journal of Marketing Management, 19 (3). pp. 475-490. ISSN 0267-257X

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