Items where School or Centre is "~Pre-2012 Faculty Structure > Faculty of Business and Law > Bristol Social Marketing Centre" and Year is UNSPECIFIED

A

Ashill, N. , Carruthers, J. and Krisjanous, J. (2004) Antecedents and outcomes of service recovery performance in a private healthcare environment. International Review on Public and Non-Profit Marketing, 1 (2). pp. 57-74. ISSN 1865-1984

Ashill, N. , Carruthers, J. and Krisjanous, J. (2004) Antecedents of service recovery performance in the New Zealand public healthcare sector. In: Fullerton, S. and Moore, D. L. , eds. (2004) Contemporary Readings. Ypsilanti, MI: Academy of Business Administration, pp. 283-290. ISBN 1887676228

Ashill, N. , Carruthers, J. and Krisjanous, J. (2004) Service recovery performance in a public healthcare environment: Antecedents and outcomes. In: Decision Sciences Conference, Boston, USA, December, 2004.

Ashill, N. , Carruthers, J. and Krisjanous, J. (2004) The effect of management commitment to service quality on employees performance outcomes: An empirical investigation of the New Zealand healthcare sector. In: Academy of Business Administration, London, UK, 21st-25th July, 2004.

B

Bulmer, S. , Hawkins, J. and Eagle, L. (2004) Child consumers of advertising: Differences across deciles. In: Australia and New Zealand Marketing Academy Conference, Wellington, New Zealand, 2004.

E

Eagle, L. (2004) Advertising. In: Kitchen, P. J. and De Pelsmacker, P. , eds. (2004) A Primer on Integrated Marketing Communication. London: Routledge. ISBN 9780415314213

Eagle, L. (2004) Marketing PR. In: Kitchen, P. J. and De Pelsmacker, P. , eds. (2004) A Primer on Integrated Marketing Communications. London: Routledge. ISBN 9780415314213

Eagle, L. (2004) Review of Shimp, T. A. (2003). Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications. Mason, Ohio: Thomson Southwestern. Journal of Marketing Communications, 10 (4). pp. 289-290. ISSN 1352-7266

Eagle, L. , Bulmer, S. and Blair, R. (2004) White boxes + gray markets = brand management communications blues: Implications for computer brand equity and brand communication. Working Paper. Massey University, College of Business Department of Commerce, Massey, New Zealand.

Eagle, L. , Bulmer, S. , Kitchen, P. J. and Hawkins, J. (2004) Conflicting messages: Marketing communication issues and the obesity epidemic. In: Corporate and Marketing Communications Conference, Warwick, UK, 2004.

Eagle, L. , Bulmer, S. , De Bruin, A. and Kitchen, P. J. (2004) Exploring the link between obesity and advertising in New Zealand. Journal of Marketing Communications, 10 (1). pp. 49-67. ISSN 1352-7266

Eagle, L. , Bulmer, S. , Kitchen, P. J. and Hawkins, J. (2004) Complex and controversial causes for the "obesity epidemic": the role of marketing communication. International Journal of Medical Marketing, 4 (3). pp. 271-287. ISSN 1469-7025

Eagle, L. and Chaimberlain, K. C. (2004) Prescription medicine advertising: Professional discomfort and potential patient benefits: Can the two be balanced? International Journal of Advertising, 23 (1). pp. 69-90.

Eagle, L. , Hawkins, J. , Kitchen, P. J. and Rose, L. C. (2004) Product withdrawal pandemonium: Marketing communication implications from the pan pharmaceuticals product withdrawals. Working Paper. Massey University, College of Business, Department of Commerce, Massey, New Zealand.

Eagle, L. and Kitchen, P. J. (2004) Driven by results. IMC Communique, Spring.

Eagle, L. and Kitchen, P. J. (2004) IMC evolution: Examining the evidence. Proceedings of the ESOMAR/Advertising Research Foundation Worldwide Audience Measurement Conference. pp. 9-32.

Eagle, L. , Rose, L. C. and Kitchen, P. J. (2004) Pandemonium, panic, precautions: Brand equity lessons from the pan pharmaceuticals product withdrawals. In: Academy of Marketing Science Conference, Vancouver, Canada, 26th - 29th May, 2004.

Eagle, L. , Rose, L. C. and Kitchen, P. J. (2004) The cost of advertising in mature markets: A critical analysis. In: Corporate and Marketing Communications Confrerence, Coventry, UK, April, 2004.

H

Hawkins, J. , Eagle, L. and Bulmer, S. (2004) Cross-cultural comparison of food in the children's media environment in New Zealand and Japan. In: Corporate and Marketing Communications Conference, Warwick, UK, April, 2004., pp. 145-154

Hawkins, J. , Eagle, L. and Bulmer, S. (2004) Cross-cultural comparison of food in the children’s media environment in New Zealand and Japan. Discussion Paper. Massey University Department of Commerce, Massey, New Zealand.

Hawkins, J. , Eagle, L. and Bulmer, S. (2004) Cross-cultural comparison of food in the children’s media environment in New Zealand and Japan. In: Corporate and Marketing Communications Conference, Warwick, UK, 2004.

Hawkins, J. , Eagle, L. and Martin, I. R. (2004) Reacting to reactance and rebounding "Boomerang Effects": Implications for public health intervention campaigns. Working Paper. Massey University, College of Business Department of Commerce, Massey, New Zealand.

Hunt, L. M. , Eagle, L. and Kitchen, P. J. (2004) Balancing marketing education and information technology: Matching needs or needing a better match? Journal of Marketing Education, 26 (1). pp. 75-88. ISSN 0273-4753

K

Kitchen, P. J. and Eagle, L. (2004) IMC: Conclusions and caveats. IMC Communique, Winter. pp. 1-4.

L

Lloyd, J. (2004) Political virtue out of necessity. First steps in re-engaging the electorate. In: Academy of Marketing Conference, Cheltenham, UK, 2004.

S

Smith, D. , Eagle, L. and Rose, L. C. (2004) Direct to consumer drug advertising in New Zealand. In: AcademyHealth Meeting, San Diego, USA, June, 2004.

T

Tapp, A. (2004) A call to arms for applied marketing academics. Marketing Intelligence and Planning, Special Issue, 22 (5). pp. 579-590. ISSN 0263-4503

Tapp, A. (2004) The changing face of marketing academia: what can we learn from commercial market research and practitioners? European Journal of Marketing, 38 (5/6). pp. 492-499. ISSN 0309-0566

W

Wiley, J. and Carruthers, J. (2004) Using choice experiments to study adoption processes: A pilot study. In: EIRASS Conference, Prague, Czech Republic, 10th - 13th July, 2004.