Items where School or Centre is "~Pre-2012 Faculty Structure > Faculty of Business and Law > Bristol Social Marketing Centre" and Year is UNSPECIFIED

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Number of items: 37.

Article

Ashill, N., Carruthers, J. and Krisjanous, J. (2005) Antecedents and outcomes of service recovery performance in a public healthcare environment. Journal of Services Marketing, 19 (5). pp. 293-308. ISSN 0887-6045

Ashill, N., Carruthers, J. and Krisjanous, J. (2005) Antecedents and outcomes of service recovery performance in private healthcare. International Review on Public and Non-Profit Marketing, 1 (2). pp. 57-74. ISSN 1865-1984

Eagle, L. (2005) Review of Duncan, T. (2003). Advertising and IMC (2nd ed.) Boston: McGraw-hill Irwin. Journal of Marketing Communications, 11 (4). pp. 309-310. ISSN 1352-7266

Eagle, L. and Dahl, S. (2005) Advergames: Impact and implications for regulation. ANN Quaterly. pp. 4-5.

Eagle, L., Hawkins, J., Kitchen, P. J. and Rose, L. C. (2005) Regulatory oversight or lack of foresight? Implications for product recall policies and procedures. Journal of Consumer Policy, 28 (4). pp. 433-460. ISSN 0168-7034

Eagle, L., Hawkins , J., Kitchen, P. J. and Rose, L. C. (2005) Brand sickness and health following major product withdrawals. Journal of Product & Brand Management, 14 (5). 310 -321. ISSN 1061-0421

Eagle, L., Rose, L. C. and Kitchen, P. J. (2005) Defending brand advertising share-of-voice: A mature market(s) perspective. Journal of Brand Management, 13 (1). pp. 65-79. ISSN 1350-231X

Kitchen, P. J. and Eagle, L. (2005) New paradigm - IMC - under fire. Competitiveness review, 15 (1). pp. 72-80. ISSN 1059-5422

Little, Ed, Tait, C. and Marandi, E. (2005) Achieving a services marketing orientation: the case of a UK manufacturer. The Business Review, 4 (1). pp. 256-262. ISSN 1553 - 5827

Lloyd, J. (2005) Square peg, round hole? Can marketing-based concepts such as the 'product' and the 'marketing mix' have a useful role in the political arena? Journal of Nonprofit & Public Sector Marketing, 14 (1/2). pp. 27-46. ISSN 1049-5142

Book Section

Eagle, L. (2005) Advertising (Case Study). In: Summers, J. and Gardner, M., eds. (2005) Essentials of Marketing. Melbourne: Thompson Learning.

Eagle, L. (2005) Consumer behaviour (Case study). In: Summers, J. and Gardner, M., eds. (2005) Essentials of Marketing. Melbourne: Thompson Learning.

Eagle, L. (2005) Personal selling. In: Kitchen, P. J., De Pelsmacker, P., Eagle, L. and Schultz, D. E., eds. (2005) A Reader in Marketing Communications. London: Routledge. ISBN 9780415356497

Eagle, L. (2005) Sponsorship. In: Kitchen, P. J., De Pelsmacker, P., Eagle, L. and Schultz, D. E., eds. (2005) A Reader In Marketing Communications. London: Routledge. ISBN 9780415356497

Eagle, L., Bulmer, S. and Blair, R. (2005) Why white boxes and gray markets may give brand managers the communications blues: Implications for computer brand equity and brand communication. In: Papaslomou, I., ed. (2005) Proceedings of the 10th International Conference on Corporate and Marketing Communication. International corporate marketing communication association, pp. 209-225.

Monograph

Bulmer, S., Hawkins, J. and Eagle, L. (2005) Child consumers of advertising: Differences across deciles. Working Paper. Massey University, College of Business Department of Commerce, Massey, New Zealand.

Davison, A., Bulmer, S. and Eagle, L. (2005) Integrated marketing communication in small businesses. Discussion Paper. Massey University, College of Business Department of Commerce , Massey New Zealand.

Eagle, L. (2005) Commercial media literacy: What does it do, to whom - and does it matter? Discussion Paper. Middlesex University Business School , London, UK.

Eagle, L. and Brennan, R. (2005) Students as customers: Why the customer concept may not be right… And students might not know what they need. Discussion Paper. Middlesex University Business School .

Eagle, L., Hawkins, J. and Reid, J. (2005) Cooperation, compliance and concordance: Investigating ways of improving adherence to prescribed medication. Technical Report. Massey University, College of Business, Department of Commerce, Massey, New Zealand.

Eagle, L., Hawkins, J., Styles, E. and Reid, J. (2005) Breaking through the invisible barrier of low functional literacy: Implications for health communication. Working Paper. Massey University, College of Business Department of Commerce , Massey, New Zealand.

Schumacher, C., Bulmer, S. and Eagle, L. (2005) The games marketers play: Perspectives on marketing communication, self-regulation and game theory. Working Paper. Massey University Department of Commerce , Massey, New Zealand.

Conference or Workshop Item

Bulmer, S. and Eagle, L. (2005) Perspectives from New Zealand on self regulation and marketing communication. In: Australia, New Zealand Marketing Academy, Perth, Australia, 2005.

Carruthers, J., Ashill, N. and Rod, M. (2005) A descriptive framework for managing purchaser-provider cooperation: An empirical investigation of the UK public healthcare sector. In: European Marketing Academy (EMAC) 34th Conference, Universita Bocconi, Milan, May, 2005.

Carruthers, J., Ashill, N. and Rod, M. (2005) An examiniation of stakeholder relationships in the UK public healthcare sector. In: Academy of Marketing Conference Marketing: Building Business, Shaping Society - Incorporating the 5th American Marketing Association/Academy of Marketing joint Biennial Conference, Dublin Institute of Technology, Dublin, Ireland, 5th-7th July, 2005.

Carruthers, J., Beal, T., Ashill, N. and Rod, M. (2005) The management challenge of realising purchaser-provider cooperation in the UK public health sector. In: 9th International Conference on Global Business & Economic Development Management Challenges in Times of Global Change and Uncertainty , Montclair State University, USA and Hanyang University Soeul, Korea, 25th-28th May, 2005.

Carruthers, J., Rod, M. and Saunders, S. (2005) Organisational partnerships alliances and networks. In: (MOPAN) Conference, The University of Glamorgan, Pontypridd, South Wales, UK, 22nd-24th June, 2005.

Davison, A., Bulmer, S. and Eagle, L. (2005) Integrated marketing communication in small businesses. In: 10th international conference on corporate and marketing, 2005.

Eagle, L., Hawkins, J., Kitchen, P. J. and Rose, L. C. (2005) In (brand) sickness and in health: An examination of brand communication impact from major product withdrawals. In: 10th international conference on corporate and marketing, 2005., pp. 226-245

Eagle, L., Hawkins, J., Martin, I., Reid, J. and Rose, L. C. (2005) The other drug problem: Can marketing communication help improve medication compliance? In: 12th biennial academy of marketing science world marketing conference, 2005.

Fitzpatrick, J. and Bailey, G. (2005) Blended learning: A recipe for empowerment! In: A Learning and Sharing Event on E-Learning, Weetwood Hall, University of Leeds, 22 March 2005.

Hawkins, J. and Eagle, L. (2005) Pharmaceutical marketing and barriers to communication. In: Australia, New Zealand Marketing Academy, Perth, Australia, 2005.

Hawkins, J., Eagle, L. and Martin, I. R. (2005) Reacting to reactance and rebounding "Boomerang Effects": Implications for public health intervention campaigns. In: 10th International conference on Corporate and Marketing Communication, Nicosia, Cyprus, 2005.

Hawkins, J., Eagle, L. and Martin, I. R. (2005) Reacting to reactance and rebounding "boomerang effects": Implications for public health intervention campaigns. In: International Conference on Corporate and Marketing Communication, 2005.

Saunders, S., Carruthers, J. and Rod, M. (2005) The application of network theory to the New Zealand agricultural technology industry: An exploratory investigation. In: Industrial Marketing and Purchasing (IMP) Conference, Merlin Beach Resort, Phuket, Thailand, 11th-14th December, 2005.

Saunders, S., Rod, M. and Carruthers, J. (2005) The New Zealand agricultural technology industry: An exploratory investigation of stakeholder relationships. In: ANZMAC Conference 2005, University of Western Australia, Perth, 5th-7th, December, 2005.

Book

Kitchen, P. J., De Pelsmacker, P., Eagle, L. and Schultz, D. E. (eds) (2005) A reader in marketing communications. London: Routledge. ISBN 9780415356497

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