Items where School or Centre is "~Pre-2012 Faculty Structure > Faculty of Business and Law > Bristol Social Marketing Centre" and Year is UNSPECIFIED

Article

Ashill, N. , Carruthers, J. and Krisjanous, J. (2005) Antecedents and outcomes of service recovery performance in a public healthcare environment. Journal of Services Marketing, 19 (5). pp. 293-308. ISSN 0887-6045

Ashill, N. , Carruthers, J. and Krisjanous, J. (2005) Antecedents and outcomes of service recovery performance in private healthcare. International Review on Public and Non-Profit Marketing, 1 (2). pp. 57-74. ISSN 1865-1984

Eagle, L. (2005) Review of Duncan, T. (2003). Advertising and IMC (2nd ed.) Boston: McGraw-hill Irwin. Journal of Marketing Communications, 11 (4). pp. 309-310. ISSN 1352-7266

Eagle, L. and Dahl, S. (2005) Advergames: Impact and implications for regulation. ANN Quaterly. pp. 4-5.

Eagle, L. , Hawkins, J. , Kitchen, P. J. and Rose, L. C. (2005) Regulatory oversight or lack of foresight? Implications for product recall policies and procedures. Journal of Consumer Policy, 28 (4). pp. 433-460. ISSN 0168-7034

Eagle, L. , Hawkins , J. , Kitchen, P. J. and Rose, L. C. (2005) Brand sickness and health following major product withdrawals. Journal of Product & Brand Management, 14 (5). 310 -321. ISSN 1061-0421

Eagle, L. , Rose, L. C. and Kitchen, P. J. (2005) Defending brand advertising share-of-voice: A mature market(s) perspective. Journal of Brand Management, 13 (1). pp. 65-79. ISSN 1350-231X

Kitchen, P. J. and Eagle, L. (2005) New paradigm - IMC - under fire. Competitiveness review, 15 (1). pp. 72-80. ISSN 1059-5422

Little, Ed, Tait, C. and Marandi, E. (2005) Achieving a services marketing orientation: the case of a UK manufacturer. The Business Review, 4 (1). pp. 256-262. ISSN 1553 - 5827

Lloyd, J. (2005) Square peg, round hole? Can marketing-based concepts such as the 'product' and the 'marketing mix' have a useful role in the political arena? Journal of Nonprofit & Public Sector Marketing, 14 (1/2). pp. 27-46. ISSN 1049-5142

Book Section

Eagle, L. (2005) Advertising (Case Study). In: Summers, J. and Gardner, M. , eds. (2005) Essentials of Marketing. Melbourne: Thompson Learning.

Eagle, L. (2005) Consumer behaviour (Case study). In: Summers, J. and Gardner, M. , eds. (2005) Essentials of Marketing. Melbourne: Thompson Learning.

Eagle, L. (2005) Personal selling. In: Kitchen, P. J. , De Pelsmacker, P. , Eagle, L. and Schultz, D. E. , eds. (2005) A Reader in Marketing Communications. London: Routledge. ISBN 9780415356497

Eagle, L. (2005) Sponsorship. In: Kitchen, P. J. , De Pelsmacker, P. , Eagle, L. and Schultz, D. E. , eds. (2005) A Reader In Marketing Communications. London: Routledge. ISBN 9780415356497

Eagle, L. , Bulmer, S. and Blair, R. (2005) Why white boxes and gray markets may give brand managers the communications blues: Implications for computer brand equity and brand communication. In: Papaslomou, I. , ed. (2005) Proceedings of the 10th International Conference on Corporate and Marketing Communication. International corporate marketing communication association, pp. 209-225.

Monograph

Bulmer, S. , Hawkins, J. and Eagle, L. (2005) Child consumers of advertising: Differences across deciles. Working Paper. Massey University, College of Business Department of Commerce, Massey, New Zealand.

Davison, A. , Bulmer, S. and Eagle, L. (2005) Integrated marketing communication in small businesses. Discussion Paper. Massey University, College of Business Department of Commerce , Massey New Zealand.

Eagle, L. (2005) Commercial media literacy: What does it do, to whom - and does it matter? Discussion Paper. Middlesex University Business School , London, UK.

Eagle, L. and Brennan, R. (2005) Students as customers: Why the customer concept may not be right… And students might not know what they need. Discussion Paper. Middlesex University Business School .

Eagle, L. , Hawkins, J. and Reid, J. (2005) Cooperation, compliance and concordance: Investigating ways of improving adherence to prescribed medication. Technical Report. Massey University, College of Business, Department of Commerce, Massey, New Zealand.

Eagle, L. , Hawkins, J. , Styles, E. and Reid, J. (2005) Breaking through the invisible barrier of low functional literacy: Implications for health communication. Working Paper. Massey University, College of Business Department of Commerce , Massey, New Zealand.

Schumacher, C. , Bulmer, S. and Eagle, L. (2005) The games marketers play: Perspectives on marketing communication, self-regulation and game theory. Working Paper. Massey University Department of Commerce , Massey, New Zealand.

Conference or Workshop Item

Bulmer, S. and Eagle, L. (2005) Perspectives from New Zealand on self regulation and marketing communication. In: Australia, New Zealand Marketing Academy, Perth, Australia, 2005.

Carruthers, J. , Ashill, N. and Rod, M. (2005) A descriptive framework for managing purchaser-provider cooperation: An empirical investigation of the UK public healthcare sector. In: European Marketing Academy (EMAC) 34th Conference, Universita Bocconi, Milan, May, 2005.

Carruthers, J. , Ashill, N. and Rod, M. (2005) An examiniation of stakeholder relationships in the UK public healthcare sector. In: Academy of Marketing Conference Marketing: Building Business, Shaping Society - Incorporating the 5th American Marketing Association/Academy of Marketing joint Biennial Conference, Dublin Institute of Technology, Dublin, Ireland, 5th-7th July, 2005.

Carruthers, J. , Beal, T. , Ashill, N. and Rod, M. (2005) The management challenge of realising purchaser-provider cooperation in the UK public health sector. In: 9th International Conference on Global Business & Economic Development Management Challenges in Times of Global Change and Uncertainty , Montclair State University, USA and Hanyang University Soeul, Korea, 25th-28th May, 2005.

Carruthers, J. , Rod, M. and Saunders, S. (2005) Organisational partnerships alliances and networks. In: (MOPAN) Conference, The University of Glamorgan, Pontypridd, South Wales, UK, 22nd-24th June, 2005.

Davison, A. , Bulmer, S. and Eagle, L. (2005) Integrated marketing communication in small businesses. In: 10th international conference on corporate and marketing, 2005.

Eagle, L. , Hawkins, J. , Kitchen, P. J. and Rose, L. C. (2005) In (brand) sickness and in health: An examination of brand communication impact from major product withdrawals. In: 10th international conference on corporate and marketing, 2005., pp. 226-245

Eagle, L. , Hawkins, J. , Martin, I. , Reid, J. and Rose, L. C. (2005) The other drug problem: Can marketing communication help improve medication compliance? In: 12th biennial academy of marketing science world marketing conference, 2005.

Fitzpatrick, J. and Bailey, G. (2005) Blended learning: A recipe for empowerment! In: A Learning and Sharing Event on E-Learning, Weetwood Hall, University of Leeds, 22 March 2005.

Hawkins, J. and Eagle, L. (2005) Pharmaceutical marketing and barriers to communication. In: Australia, New Zealand Marketing Academy, Perth, Australia, 2005.

Hawkins, J. , Eagle, L. and Martin, I. R. (2005) Reacting to reactance and rebounding "Boomerang Effects": Implications for public health intervention campaigns. In: 10th International conference on Corporate and Marketing Communication, Nicosia, Cyprus, 2005.

Hawkins, J. , Eagle, L. and Martin, I. R. (2005) Reacting to reactance and rebounding "boomerang effects": Implications for public health intervention campaigns. In: International Conference on Corporate and Marketing Communication, 2005.

Saunders, S. , Carruthers, J. and Rod, M. (2005) The application of network theory to the New Zealand agricultural technology industry: An exploratory investigation. In: Industrial Marketing and Purchasing (IMP) Conference, Merlin Beach Resort, Phuket, Thailand, 11th-14th December, 2005.

Saunders, S. , Rod, M. and Carruthers, J. (2005) The New Zealand agricultural technology industry: An exploratory investigation of stakeholder relationships. In: ANZMAC Conference 2005, University of Western Australia, Perth, 5th-7th, December, 2005.

Book

Kitchen, P. J. , De Pelsmacker, P. , Eagle, L. and Schultz, D. E. (eds) (2005) A reader in marketing communications. London: Routledge. ISBN 9780415356497