Items where School or Centre is "~Pre-2012 Faculty Structure > Faculty of Business and Law > Bristol Social Marketing Centre" and Year is UNSPECIFIED

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Number of items: 26.

Ashill, N., Carruthers, J. and Krisjanous, J. (2006) The effect of management commitment to service quality on employees affective and performance outcomes: An empirical investigation of the New Zealand public healthcare sector. International Journal of Nonprofit and Voluntary Sector Marketing, 11 (4). pp. 271-287. ISSN 1465-4520

Brennan, R. and Eagle, L. (2006) Teaching business ethics / marketing ethics – who, when, with what objectives, via what methods – and what difference can it make? Discussion Paper. Middlesex University Business School , London, UK.

Brennan, R. and Eagle, L. (2006) Teaching business ethics: Who, when, with what objectives, via what methods, and what difference can it make? In: Academy of Marketing Conference, London, UK, 2006.

Carruthers, J. and Daellenbach, K. (2006) Lessons learnt: A case study of a social marketing project. In: 3rd Australian Non-profit & Social Maketing Conference, Newcastle, NSW, 10-11th August, 2006.

Dahl, S., Eagle, L. and Baez, C. (2006) Analyzing advergames: Active diversions or actually deception. Discussion Paper. Middlesex University Business School , London, UK.

Dahl, S., Eagle, L. and Fernandez, C. (2006) Analyzing advergames. In: Podnar, K. and Jancic, Z., eds. 11th International Corporate and Marketing Communications Conference, Ljubljana, Slovenia, 2006., pp. 181-189

Dens, N., De Pelsmacker, P. and Eagle, L. (2006) Attitudes and behaviour of patients, doctors and pharmacists in New Zealand and Belgium towards direct-to-consumer advertising of medication. In: Podnar, K. and Jancic, Z., eds. 11th International Corporate and Marketing Communications Conference, Ljubljana, Slovenia, 2006., pp. 287-296

Dens, N., De Pelsmacker, P. and Eagle, L. (2006) Parental attitudes towards food advertising to children and their impact on attitudes towards regulatory measures: A comparative study of New Zealand and Belgium. In: International Conference on Research in Advertising (ICORIA), Bath, UK, 30th June - 1st July, 2006.

Eagle, L. (2006) Advertising literacy. In: 11th International Corporate and Marketing Communications Conference, Ljubljana, Slovenia, 2006.

Eagle, L. (2006) Brand management case study. In: Chitty, W., Barker, N. and Shimp, T. E., eds. (2006) Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communication. Melbourne: Thompson Learning.

Eagle, L. (2006) IMC case study (brand repositioning). In: Chitty, W., Barker, N. and Shimp, T., eds. (2006) Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communication. Melbourne: Thompson Learning.

Eagle, L. (2006) Review of Cronin, A.M. (2004). Advertising Myths: The strange half-lives of images and commodities. London: Routledge/Taylor and Francis. Journal of Marketing Communications, 12 (3). pp. 245-246. ISSN 1352-7266

Eagle, L. (2006) Review of Parene, D. T. (2004). Advertising Campaign Strategy (3rd ed.) Mason OH: Thomson South Western. Journal of Marketing Communications, 12 (1). pp. 77-78. ISSN 1352-7266

Eagle, L. (2006) review of Kimmel, A.J. (ed) (2005) Marketing communication: New Approaches, Technology and Styles. Journal of Marketing Communications, 12 (2). pp. 145-146. ISSN 1352-7266

Eagle, L., Bulmer, S., De Bruin, A. and Kitchen, P. J. (2006) Advertising and children: issues and policy options. Journal of Promotion Management, 11 (2 & 3). pp. 175-194. ISSN 1049-6491

Eagle, L., Hawkins, J., Styles, E. and Reid, J. (2006) Breaking through the invisible barrier of low functional literacy: implications for health communication. Studies in Communication Sciences: Special Issue on Health Literacy, 5 (2). pp. 29-55. ISSN 1424-4896

Hawkins, J., Bulmer, S., Rose, L. and Eagle, L. (2006) School-based health communication: Are parents the weakest link? In: ANZMAC Conference, Brisbane, Australia, 2006.

Hawkins, J., Bulmer, S., Rose, L. C. and Eagle, L. (2006) School-based health communications: Exploring the home-school partnership. Working Paper. Massey University Department of Commerce, Massey, New Zealand.

Krisjanous, J., Ashill, N. and Carruthers, J. (2006) Role stressors, burnout and service recovery performance in the New Zealand public healthcare sector: An empirical investigation. In: Academy of Marketing Conference, London, UK, 3rd-6th July, 2006.

Lloyd, J. (2006) Negative brands in the political market. In: Academy of Marketing Conference, London, UK, 2006.

Marandi, E. and Little, Ed (2006) The impact of personal values on perception of service provider empathy and customer loyalty. The Business Review, 5 (2). pp. 339-334.

Morey, Y., Riley, S. and Griffin, C. (2006) Ketamine: The divisive dissociative. In: 4th international conference on Nightlife, substance use and related health issues, Slovenia, 2006.

Rod, M., Carruthers, J. and Ashill, N. (2006) Antecedents and outcomes of service recovery performance in a retail environment. In: 35th Conference of the European Marketing Academy (EMAC), Athens, Greece, 23th-26th May, 2006.

Rod, M., Carruthers, J. and Ashill, N. (2006) Antecedents and outcomes of service recovery performance in retailing: A New Zealand study. In: 13th International Conference on recent advances in Retailing and Consumer Services Science (EIRASS), Budapest, Hungary, 9th-12th July, 2006.

Rod, M., Carruthers, J. and Ashill, N. (2006) Antecedents and outcomes of service recovery performance: Insights from an organisation post-corporatisation and post-deregulation. Innovative Marketing, 2 (2). pp. 20-31. ISSN 1814-2427

Rod, M., Carruthers, J. and Ashill, N. (2006) Mapping and assessing the key management issues influencing UK public healthcare purchaser-provider cooperation. Qualitative Market Research: An international Journal , 9 (1). pp. 86-102. ISSN 1352-2752

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