Items where School or Centre is "~Pre-2012 Faculty Structure > Faculty of Business and Law > Bristol Social Marketing Centre" and Year is UNSPECIFIED

Up a level
Export as [feed] Atom [feed] RSS 1.0 [feed] RSS 2.0
Group by: Creators | Item Type | No Grouping
Number of items: 26.

Article

Ashill, N., Carruthers, J. and Krisjanous, J. (2006) The effect of management commitment to service quality on employees affective and performance outcomes: An empirical investigation of the New Zealand public healthcare sector. International Journal of Nonprofit and Voluntary Sector Marketing, 11 (4). pp. 271-287. ISSN 1465-4520

Eagle, L. (2006) Review of Cronin, A.M. (2004). Advertising Myths: The strange half-lives of images and commodities. London: Routledge/Taylor and Francis. Journal of Marketing Communications, 12 (3). pp. 245-246. ISSN 1352-7266

Eagle, L. (2006) Review of Parene, D. T. (2004). Advertising Campaign Strategy (3rd ed.) Mason OH: Thomson South Western. Journal of Marketing Communications, 12 (1). pp. 77-78. ISSN 1352-7266

Eagle, L. (2006) review of Kimmel, A.J. (ed) (2005) Marketing communication: New Approaches, Technology and Styles. Journal of Marketing Communications, 12 (2). pp. 145-146. ISSN 1352-7266

Eagle, L., Bulmer, S., De Bruin, A. and Kitchen, P. J. (2006) Advertising and children: issues and policy options. Journal of Promotion Management, 11 (2 & 3). pp. 175-194. ISSN 1049-6491

Eagle, L., Hawkins, J., Styles, E. and Reid, J. (2006) Breaking through the invisible barrier of low functional literacy: implications for health communication. Studies in Communication Sciences: Special Issue on Health Literacy, 5 (2). pp. 29-55. ISSN 1424-4896

Marandi, E. and Little, Ed (2006) The impact of personal values on perception of service provider empathy and customer loyalty. The Business Review, 5 (2). pp. 339-334.

Rod, M., Carruthers, J. and Ashill, N. (2006) Antecedents and outcomes of service recovery performance: Insights from an organisation post-corporatisation and post-deregulation. Innovative Marketing, 2 (2). pp. 20-31. ISSN 1814-2427

Rod, M., Carruthers, J. and Ashill, N. (2006) Mapping and assessing the key management issues influencing UK public healthcare purchaser-provider cooperation. Qualitative Market Research: An international Journal , 9 (1). pp. 86-102. ISSN 1352-2752

Book Section

Eagle, L. (2006) Brand management case study. In: Chitty, W., Barker, N. and Shimp, T. E., eds. (2006) Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communication. Melbourne: Thompson Learning.

Eagle, L. (2006) IMC case study (brand repositioning). In: Chitty, W., Barker, N. and Shimp, T., eds. (2006) Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communication. Melbourne: Thompson Learning.

Monograph

Brennan, R. and Eagle, L. (2006) Teaching business ethics / marketing ethics – who, when, with what objectives, via what methods – and what difference can it make? Discussion Paper. Middlesex University Business School , London, UK.

Dahl, S., Eagle, L. and Baez, C. (2006) Analyzing advergames: Active diversions or actually deception. Discussion Paper. Middlesex University Business School , London, UK.

Hawkins, J., Bulmer, S., Rose, L. C. and Eagle, L. (2006) School-based health communications: Exploring the home-school partnership. Working Paper. Massey University Department of Commerce, Massey, New Zealand.

Conference or Workshop Item

Brennan, R. and Eagle, L. (2006) Teaching business ethics: Who, when, with what objectives, via what methods, and what difference can it make? In: Academy of Marketing Conference, London, UK, 2006.

Carruthers, J. and Daellenbach, K. (2006) Lessons learnt: A case study of a social marketing project. In: 3rd Australian Non-profit & Social Maketing Conference, Newcastle, NSW, 10-11th August, 2006.

Dahl, S., Eagle, L. and Fernandez, C. (2006) Analyzing advergames. In: Podnar, K. and Jancic, Z., eds. 11th International Corporate and Marketing Communications Conference, Ljubljana, Slovenia, 2006., pp. 181-189

Dens, N., De Pelsmacker, P. and Eagle, L. (2006) Attitudes and behaviour of patients, doctors and pharmacists in New Zealand and Belgium towards direct-to-consumer advertising of medication. In: Podnar, K. and Jancic, Z., eds. 11th International Corporate and Marketing Communications Conference, Ljubljana, Slovenia, 2006., pp. 287-296

Dens, N., De Pelsmacker, P. and Eagle, L. (2006) Parental attitudes towards food advertising to children and their impact on attitudes towards regulatory measures: A comparative study of New Zealand and Belgium. In: International Conference on Research in Advertising (ICORIA), Bath, UK, 30th June - 1st July, 2006.

Eagle, L. (2006) Advertising literacy. In: 11th International Corporate and Marketing Communications Conference, Ljubljana, Slovenia, 2006.

Hawkins, J., Bulmer, S., Rose, L. and Eagle, L. (2006) School-based health communication: Are parents the weakest link? In: ANZMAC Conference, Brisbane, Australia, 2006.

Krisjanous, J., Ashill, N. and Carruthers, J. (2006) Role stressors, burnout and service recovery performance in the New Zealand public healthcare sector: An empirical investigation. In: Academy of Marketing Conference, London, UK, 3rd-6th July, 2006.

Lloyd, J. (2006) Negative brands in the political market. In: Academy of Marketing Conference, London, UK, 2006.

Morey, Y., Riley, S. and Griffin, C. (2006) Ketamine: The divisive dissociative. In: 4th international conference on Nightlife, substance use and related health issues, Slovenia, 2006.

Rod, M., Carruthers, J. and Ashill, N. (2006) Antecedents and outcomes of service recovery performance in a retail environment. In: 35th Conference of the European Marketing Academy (EMAC), Athens, Greece, 23th-26th May, 2006.

Rod, M., Carruthers, J. and Ashill, N. (2006) Antecedents and outcomes of service recovery performance in retailing: A New Zealand study. In: 13th International Conference on recent advances in Retailing and Consumer Services Science (EIRASS), Budapest, Hungary, 9th-12th July, 2006.

This list was generated on Mon Aug 12 02:17:01 2013 BST.
Copyright 2013 © UWE better together