Items where School or Centre is "~Pre-2012 Faculty Structure > Faculty of Business and Law > Bristol Social Marketing Centre" and Year is UNSPECIFIED

B

Bennett , R. , Eagle, L. , Mousley, W. and Ali-Choudhury, R. (2007) Marketing of sandwich course degrees: New challenges arising from widening participation in higher education. In: European Conference on Higher Education Marketing, Hungary, April, 2007.

Brennan, R. , Dahl, S. , Eagle, L. and Mourouti, O. (2007) Permissible puffery, prevarication or piffle: Claims in cosmetics and medication advertising. In: Corporate and Marketing Communications Conference (CMC), London, UK, 2007.

C

Carruthers, J. , Rod, M. and Ashill, N. (2007) Purchaser-provider interaction in UK public health: Improving stakeholder cooperation. International Journal of Pharmaceutical and Healthcare Marketing , 1 (1). pp. 12-26. ISSN 1750-6123

Carruthers, J. , Rod, M. and Ashill, N. (2007) The effect of management commitment to service quality on frontline employees' service recovery performance: An empirical investigation of a New Zealand state-owned enterprise. In: Academy of Marketing Conference , Kingston Business School at Royal Holloway Conference Centr, Egham, Surrey, UK, 3rd-6th July, 2007.

Carruthers, J. , Rod, M. , Shao, J. and Ashill, N. (2007) The relationships between work characteristics, burnout and employees' service recovery performance and affective outcomes: The study of a state-owned enterprise. In: The European Institute of Retailing and Services Studies (EIRASS) 14th International Conference, San Francisco, United States, 29th June -1st July, 2007.

D

Dens, N. , Pelsmacker, P. D. and Eagle, L. (2007) Parental attitudes towards advertising to children and restrictive mediation of children's television viewing in Belgium. Young Consumers: Insight and Ideas for Responsible Marketers, 8 (1). pp. 7-18. ISSN 1747-3616

E

Eagle, L. (2007) Book review: Public relations. The profession and the practice. Dan Lattimore, Otis Baskin, Suzette T. Heiman, Elizabeth L. Toth and James K. Van Leuven. Boston: McGraw Hill. Journal of Marketing Communications, 13 (4). pp. 311-312. ISSN 1352-7266

Eagle, L. (2007) Commercial media literacy: what does it do, to whom—and does it matter? Journal of Advertising, 36 (2). pp. 101-110. ISSN 0091-3367

Eagle, L. (2007) Review of Altstiel, T. and Grow, J. (2006). Advertising Strategy: Creative Tactics from the Outside/In. Thousand Oaks: Sage Publications. Journal of Marketing Communications, 13 (1). pp. 83-84. ISSN 1352-7266

Eagle, L. (2007) Review of Lattimore, D. Baskin, O. Geiman, S. T. Toth, E. L. and Van Leuven, J. K. (2004). Public Relations. The profession and the practice. Boston: McGraw Hill. Journal of Marketing Communications, 13 (4). pp. 311-312. ISSN 1352-7266

Eagle, L. and Brennan, R. (2007) Are students customers? Perspectives from the fields of total quality management and marketing. Quality Assurance in Education, 15 (1). pp. 44-60. ISSN 0968-4883

Eagle, L. and Brennan, R. (2007) Beyond advertising: in home promotion of "fast food". Young Consumers, 8 (4). pp. 278-288. ISSN 1747-3616

Eagle, L. , Kitchen, P. J. and Bulmer, S. (2007) A comparative analysis of the development of integrated marketing communications in New Zealand and the United Kingdom. Working Paper. Massey University Department of Commerce, Massey, New Zealand.

Eagle, L. , Kitchen, P. J. and Bulmer, S. (2007) Insights into interpreting integrated marketing communication: A two-nation qualitative comparison. European Journal of Marketing, 41 (7). pp. 956-970. ISSN 0309-0566

Eccarius, K. , Ashill, N. , Krisjanous, J. and Carruthers, J. (2007) Towards a better understanding of the effectiveness of threat appeals for counselling services. In: ANZMAC , University of Otago, Dunedin, New Zealand, 3rd-5th December, 2007.

H

Hawkins, J. , Arin, K. P. , Rose, L. C. , Eagle, L. and Bulmer, S. (2007) The relationship between demographic factors and parents' perceptions of nutrition, physical activity and obesity: Implications for public policy and marketing communications. Working Paper. Massey University Department of Commerce, Massey, New Zealand.

P

Powell, J. , Tapp, A. , Orme, J. and Farr, M. (2007) Primary care professionals and social marketing of health in neighbourhoods: a case study approach to identify, target and communicate with 'at risk' populations. Primary Health Care Research and Development, 8 (1). pp. 22-35. ISSN 1477-1128

Powell, J. , Tapp, A. and Sparkes, E. (2007) Social marketing in action: geodemographics, alcoholic liver disease and heavy episodic drinking in Great Britain. International Journal of Non-Profit & Voluntary Sector Marketing, 12 (3). pp. 177-187. ISSN 1479-103X

R

Rod, M. , Ashill, N. and Carruthers, J. (2007) Pharmaceutical marketing return-on-investment: A european perspective. International Journal of Pharmaceutical and Healthcare Marketing , 1 (2). pp. 174-189. ISSN 1750-6123

T

Tapp, A. and Spotswood, F. (2007) Barriers to exercise for young adults. In: National Student Sports Promotion Conference, Birmingham University, UK, 2007.