Items where School or Centre is "~Pre-2012 Faculty Structure > Faculty of Business and Law > Bristol Social Marketing Centre" and Year is UNSPECIFIED
Number of items: 18.
Carruthers, J., Rod, M. and Ashill, N. (2007) Purchaser-provider interaction in UK public health: Improving stakeholder cooperation. International Journal of Pharmaceutical and Healthcare Marketing , 1 (1). pp. 12-26. ISSN 1750-6123
Dens, N., Pelsmacker, P. D. and Eagle, L. (2007) Parental attitudes towards advertising to children and restrictive mediation of children's television viewing in Belgium. Young Consumers: Insight and Ideas for Responsible Marketers, 8 (1). pp. 7-18. ISSN 1747-3616
Eagle, L. (2007) Book review: Public relations. The profession and the practice. Dan Lattimore, Otis Baskin, Suzette T. Heiman, Elizabeth L. Toth and James K. Van Leuven. Boston: McGraw Hill. Journal of Marketing Communications, 13 (4). pp. 311-312. ISSN 1352-7266
Eagle, L. (2007) Commercial media literacy: what does it do, to whom—and does it matter? Journal of Advertising, 36 (2). pp. 101-110. ISSN 0091-3367
Eagle, L. (2007) Review of Altstiel, T. and Grow, J. (2006). Advertising Strategy: Creative Tactics from the Outside/In. Thousand Oaks: Sage Publications. Journal of Marketing Communications, 13 (1). pp. 83-84. ISSN 1352-7266
Eagle, L. (2007) Review of Lattimore, D. Baskin, O. Geiman, S. T. Toth, E. L. and Van Leuven, J. K. (2004). Public Relations. The profession and the practice. Boston: McGraw Hill. Journal of Marketing Communications, 13 (4). pp. 311-312. ISSN 1352-7266
Eagle, L. and Brennan, R. (2007) Are students customers? Perspectives from the fields of total quality management and marketing. Quality Assurance in Education, 15 (1). pp. 44-60. ISSN 0968-4883
Eagle, L. and Brennan, R. (2007) Beyond advertising: in home promotion of "fast food". Young Consumers, 8 (4). pp. 278-288. ISSN 1747-3616
Powell, J., Tapp, A., Orme, J. and Farr, M. (2007) Primary care professionals and social marketing of health in neighbourhoods: a case study approach to identify, target and communicate with 'at risk' populations. Primary Health Care Research and Development, 8 (1). pp. 22-35. ISSN 1477-1128
Rod, M., Ashill, N. and Carruthers, J. (2007) Pharmaceutical marketing return-on-investment: A european perspective. International Journal of Pharmaceutical and Healthcare Marketing , 1 (2). pp. 174-189. ISSN 1750-6123
Eagle, L., Kitchen, P. J. and Bulmer, S. (2007) A comparative analysis of the development of integrated marketing communications in New Zealand and the United Kingdom. Working Paper. Massey University Department of Commerce, Massey, New Zealand.
Hawkins, J., Arin, K. P., Rose, L. C., Eagle, L. and Bulmer, S. (2007) The relationship between demographic factors and parents' perceptions of nutrition, physical activity and obesity: Implications for public policy and marketing communications. Working Paper. Massey University Department of Commerce, Massey, New Zealand.
Conference or Workshop Item
Bennett , R., Eagle, L., Mousley, W. and Ali-Choudhury, R. (2007) Marketing of sandwich course degrees: New challenges arising from widening participation in higher education. In: European Conference on Higher Education Marketing, Hungary, April, 2007.
Brennan, R., Dahl, S., Eagle, L. and Mourouti, O. (2007) Permissible puffery, prevarication or piffle: Claims in cosmetics and medication advertising. In: Corporate and Marketing Communications Conference (CMC), London, UK, 2007.
Carruthers, J., Rod, M. and Ashill, N. (2007) The effect of management commitment to service quality on frontline employees' service recovery performance: An empirical investigation of a New Zealand state-owned enterprise. In: Academy of Marketing Conference , Kingston Business School at Royal Holloway Conference Centr, Egham, Surrey, UK, 3rd-6th July, 2007.
Carruthers, J., Rod, M., Shao, J. and Ashill, N. (2007) The relationships between work characteristics, burnout and employees' service recovery performance and affective outcomes: The study of a state-owned enterprise. In: The European Institute of Retailing and Services Studies (EIRASS) 14th International Conference, San Francisco, United States, 29th June -1st July, 2007.
Eccarius, K., Ashill, N., Krisjanous, J. and Carruthers, J. (2007) Towards a better understanding of the effectiveness of threat appeals for counselling services. In: ANZMAC , University of Otago, Dunedin, New Zealand, 3rd-5th December, 2007.
Tapp, A. and Spotswood, F. (2007) Barriers to exercise for young adults. In: National Student Sports Promotion Conference, Birmingham University, UK, 2007.