Items where School or Centre is "~Pre-2012 Faculty Structure > Faculty of Business and Law > Bristol Social Marketing Centre" and Year is UNSPECIFIED

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Number of items: 34.

A

Ashill, N., Rod, M. and Carruthers, J. (2008) The effect of management commitment to service quality on frontline employees' job attitudes, turnover intentions and service recovery performance in a new public management context. Journal of Strategic Marketing , 16 (5). pp. 405-430. ISSN 0965-254X

B

Bennett, R., Eagle, L., Mousley, W. and Ali-Choudhury, R. (2008) Reassessing the value of work experience placements in the context of widening participation in higher education. Journal of Vocational Education & Training, 60 (2). pp. 105-122. ISSN 1363-6820

Bird, S. (2008) Identifying and exploring social marketing. Report for Avon Fire and Rescue. Project Report. Avon Fire and Rescue.

Bird, S. (2008) Sexual behaviour amongst Brinnington residents (aged 16 – 24): attitudes to sex, sexually transmitted infections and condoms. Report for Stockport PCT. Project Report. Stockport Primary Care Trust.

Bird, S., Eagle, L., Tapp, A. and Spotswood, F. (2008) The need for effective internal marketing to support external social marketing strategies. In: World Social Marketing Conference, Brighton, UK, 29-30 September, 2008.

Bird, S. and Tapp, A. (2008) Encouraging sport and physical exercise amongst sport England segments. Project Report. University of the West of England.

Brennan, R., Dahl, S., Eagle, L. and Mourouti, O. (2008) Persuading consumers to make healthy nutritional decisions. Discussion Paper. Middlesex University Business School, London, UK.

Brennan, R., Dahl, S., Eagle, L., Morouti, O. and Czarnecka, B. (2008) Regulation of nutrition and health claims in advertising. Journal of Advertising Research, 48 (1). pp. 57-70. ISSN 0021-8499

C

Carruthers, J., Eccarius, J., Krisjanous, J. and Ashill, N. (2008) The effectiveness of threat appeals in the advertising of counselling services. In: World Social Marketing Conference, Brighton, 29-30 September, 2008.

D

Dens, N., De Pelsmacker, P. and Eagle, L. (2008) Attitudes and behaviour of patients, doctors and pharmacists in New Zealand and Belgium towards DTCA of medication. Health Communication, 23 (1). pp. 45-61. ISSN 1041-0236

Dens, N., Eagle, L. and De Pelsmacker, P. (2008) Attitudes and self-reported behavior of patients, doctors, and pharmacists in New Zealand and Belgium toward direct-to-consumer advertising of medication. Health Communication, 23 (1). pp. 45-61. ISSN 1041-0236

E

Eagle, L. (2008) Review of Yeshin, A. (2006). Advertising. London: Thompson Learning. Journal of Marketing Communications, 12 (4). pp. 321-322. ISSN 1352-7266

Eagle, L. (2008) “Social marketing ethics”. Report for National Social Marketing Centre. Project Report. National Social Marketing Centre.

Eagle, L. (2008) Social marketing-based strategy for combating obesity. Technical Report. South West Public Health Observatory, Bristol.

Eagle, L., Bird, S., Tapp, A. and Spotswood, F. (2008) A good theory – But does it work in practice? A critique of the transtheoretical model. In: World Social Marketing Conference, Brighton, UK, 29-30 September, 2008.

Eagle, L., Kemp, G. and Jones, S. (2008) Social marketing-based sun protection intervention strategy for Cornwall PCT: A Pilot. Technical Report. South West Public Health Observatory, Bristol.

Eagle, L., Kemp, G., McDowell, R. and Warren, S. (2008) UK social marketing academic capacity mapping. Technical Report. National Social Marketing Centre, London.

Eagle, L., Kemp, G., McDowell, R. and Warren, S. (2008) "UK social marketing academic capacity mapping”. Report for National Social Marketing Centre, London. Project Report. National Social Marketing Centre, London.

Eagle, L., Kemp, G. and Tapp, A. (2008) Social marketing based strategy for sun protection interventions. Report for South West Public Health Observatory, Bristol. Project Report. South West Public Health Observatory, Bristol.

Eagle, L., Kitchen, P. J., Rose, L. C., Hawkins, J. and Podnar, K. (2008) Product withdrawal pandemonium: Marketing communication implications from the pan pharmaceuticals product withdrawals. Teorija in Praksal.

F

French, J., Tapp, A., Eagle, L., Keown , D. and O'Reilly, N. (2008) Geared for action. Developing the generic financial advice service. Report for National Social Marketing Centre, London. Project Report. National Social Marketing Centre, London.

K

Kemp, G. and Eagle, L. (2008) Shared meanings or missed opportunities? The implications of functional health literacy for social marketing interventions. In: 8th International Congress on Public and Nonprofit Marketing , Szeged, Hungary, June 2008.

Kemp, G. and Tapp, A. (2008) Social marketing-based strategy for sun protection interventions. Project Report. Bristol Business School, Bristol.

L

Lloyd, J. (2008) Positively negative: The impact of negativity upon the political consumer. International Journal of Nonprofit and Voluntary Sector Marketing, 13 (4). pp. 301-314. ISSN 1465-4520

M

Marandi, E. and Robson, J. (2008) Relationship marketing in consumer markets: The paradigm that refused to shift. In: Academy of Marketing Conference 2008, Aberdeen, 2008.

O

O'Regan, N., Hughes, T. and Wornham, D. (2008) Are we asking the right questions? Closing the academic/practitioner gap in strategic management. In: Academy of Management Conference, Anaheim, California, 8-13 August 2008.

P

Powell, J. and Tapp, A. (2008) The use of social marketing to reduce problem gambling: The implications for public health. In: Addressing Problem Gambling Conference, Auckland, New Zealand, 2008.

R

Rancchod, A. and Marandi, E. (2008) CIM Coursebook 08/09 Strategic marketing in practice. Oxford: Butterworth Heinemann. ISBN 978-0-7506-8961-8

Rod, M., Ashill, N. and Carruthers, J. (2008) The relationship betweeen job demand stressors and service recovery performance in a state-owned enterprise. Journal of Retailing and Consumer Service, 15 (1). pp. 22-31. ISSN 0969-6989

Rod, M., Carruthers, J., Thirkell, P. and Ashill, N. (2008) Job resourcefulness and employee burnout: Frontline service recovery performance efforts in a call centre context. In: European Marketing Academy (EMAC), Brighton, UK, 27th-30th May, 2008.

S

Spotswood, F. (2008) The social patterning of physical activity in Britain. Findings from qualitative research. In: National Social Marketing Conference, Oxford University, UK, 2008.

T

Tapp, A. and Bird, S. (2008) Social marketing and the meaning of cool. Social Marketing Quarterly, 14 (1). pp. 18-29. ISSN 1524-5004

Tapp, A., Eagle, L., Bird, S. and Spotswood, F. (2008) "Lighting the touchpaper. How social marketing can help ignite Active Bristol”. Report for Active Bristol. Project Report. Active Bristol.

Tapp, A. and Hughes, T. (2008) Why ‘soft science’ is the key to regaining leadership in marketing knowledge. European Journal of Marketing, 42 (3/4). pp. 265-278. ISSN 0309-0566

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