Items where School or Centre is "~Pre-2012 Faculty Structure > Faculty of Business and Law > Bristol Social Marketing Centre" and Year is UNSPECIFIED

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Number of items: 20.

B

Bird, S. and Tapp, A. (2011) Fear and fire: Ethical social marketing strategies for home fire safety for older people. In: World Social Marketing Conference, Dublin, Ireland, 11th-12th April, 2011.

E

Eagle, L., Jones, S., Kemp, G., Hawkins, J., Bulmer, S. and Verne, J. (2011) Sun protection: North and South – A comparison of attitudes and behaviours of young adults in the UK and NZ: Implications for UK interventions. In: 2011 World Social Marketing Conference, Dublin, Ireland, 11 - 12th April, 2011.

Eagle, L., Jones, S. and Kemp, G. (2011) Who can you trust? Deciphering decline in trust of government-sponsored sources of health information. In: The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland, 11-12 April 2011.

Eagle, L., McDowell, R. and Bird, S. (2011) Examining policy assumptions regarding public-private partnerships in contested social marketing domains: the case of alcohol moderation. In: The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland, 11-12 April 2011.

Eagle, L., Morey, Y., Case, P., Verne, J. and Bowtell, N. (2011) Response to the government’s healthy lives, healthy people: Our strategy for public health in England white paper. Project Report. South West Public Health Observatory, Bristol.

Eagle, L., Morey, Y., Dahl, S. and Verne, J. (2011) Subtle sophistry versus savvy strategy: A critical review of the potential efficacy of product placement regulations. In: The 10th International Conference on Research in Advertising (ICORIA), Berlin, Germany, 24th- 25th June, 2011.

F

French, J., Spotswood, F., Tapp, A. and Stead, M. (2011) Some reasonable but uncomfortable questions about social marketing. To be published in Journal of Social Marketing. ISSN 2042-6763 [Submitted]

J

Jones, S., Eagle, L., Kemp, G., Scammell, K., Naumann, L. and Hiom, S. (2011) Segmentation strategies for strengthening sun protection behaviours within the UK. In: The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland, 11-12 April 2011.

L

Leonard, S., Spotswood, F. and Tapp, A. (2011) Understanding the self-image incongruency of British non-cyclists: implications for social marketing. In: The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland, 11-12 April 2011.

M

Morey, Y., Eagle, L., Kemp, G., Jones, S. and Verne, J. (2011) Celebrities and celebrity culture: role models for high-risk behaviour or sources of credibility? In: The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland, 11-12 April 2011.

Morey, Y., Eagle, L., Verne, J. and Cook, H. (2011) Deliberate self-harm in the South West: Setting a research agenda. Discussion Paper. South West Public Health Observatory, Bristol.

S

Smith, G. and Spotswood, F. (2011) The brand equity of the Lib Dems in the 2010 general election: A national and local perspective. To be published in Journal of Political Marketing. ISSN 1537-7857 [In Press]

Spotswood, F. (2011) Lose the fags: Community social marketing. In: French, J., Reynolds, L. and Merritt, R., eds. (2011) Social Marketing Casebook. London: SAGE. ISBN 9780857025432

Spotswood, F. and Tapp, A. (2011) Brand co-creation for effective social marketing: the "lose the fags" case study. In: The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland, 11-12 April 2011.

Spotswood, F. and Tapp, A. (2011) Rethinking how to tackle binge drinking usng social marketing: A neo-tribal analysis. Social Marketing Quarterly, 17 (2). pp. 76-91. ISSN 1524-5004

Spotswood, F. and Tapp, A. (2011) An empirical description of cycling hot prospects: implications for social marketers tackling travel mode shift. In: The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland, 11-12 April 2011.

T

Tapp, A., Leonard, S., Collins, K., Spotswood, F., Warren, S. and Rhodes, C. (2011) A case study of a social marketing brand: the image of cycling in the UK. In: The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland, 11-12 April 2011.

Tapp, A., Pressley, A. and Collins, K. (2011) Theory development in social marketing: the advantages of an ecletic approach. In: The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland, 11-12 April 2011.

Tapp, A. and Spotswood, F. (2011) From transparency to invisibility: the implications of different behaviour change mechanisms for social marketers. In: The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland, 11-12 April 2011.

Tapp, A., Warren, S., Rhodes, C., Condon, L. and Withall, J. (2011) Using social marketing to encourage teenage mums to breastfeed. In: The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland, 11-12 April 2011.

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