Items where School or Centre is "~Pre-2012 Faculty Structure > Faculty of Business and Law > Bristol Social Marketing Centre" and Year is UNSPECIFIED

B

Bird, S. and Tapp, A. (2011) Fear and fire: Ethical social marketing strategies for home fire safety for older people. In: World Social Marketing Conference, Dublin, Ireland, 11th-12th April, 2011.

E

Eagle, L. , Jones, S. , Kemp, G. , Hawkins, J. , Bulmer, S. and Verne, J. (2011) Sun protection: North and South – A comparison of attitudes and behaviours of young adults in the UK and NZ: Implications for UK interventions. In: 2011 World Social Marketing Conference, Dublin, Ireland, 11 - 12th April, 2011.

Eagle, L. , Jones, S. and Kemp, G. (2011) Who can you trust? Deciphering decline in trust of government-sponsored sources of health information. In: The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland, 11-12 April 2011.

Eagle, L. , McDowell, R. and Bird, S. (2011) Examining policy assumptions regarding public-private partnerships in contested social marketing domains: the case of alcohol moderation. In: The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland, 11-12 April 2011.

Eagle, L. , Morey, Y. , Case, P. , Verne, J. and Bowtell, N. (2011) Response to the government’s healthy lives, healthy people: Our strategy for public health in England white paper. Project Report. South West Public Health Observatory, Bristol.

Eagle, L. , Morey, Y. , Dahl, S. and Verne, J. (2011) Subtle sophistry versus savvy strategy: A critical review of the potential efficacy of product placement regulations. In: The 10th International Conference on Research in Advertising (ICORIA), Berlin, Germany, 24th- 25th June, 2011.

F

French, J. , Spotswood, F. , Tapp, A. and Stead, M. (2011) Some reasonable but uncomfortable questions about social marketing. To be published in Journal of Social Marketing. ISSN 2042-6763 [Submitted]

J

Jones, S. , Eagle, L. , Kemp, G. , Scammell, K. , Naumann, L. and Hiom, S. (2011) Segmentation strategies for strengthening sun protection behaviours within the UK. In: The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland, 11-12 April 2011.

L

Leonard, S. , Spotswood, F. and Tapp, A. (2011) Understanding the self-image incongruency of British non-cyclists: implications for social marketing. In: The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland, 11-12 April 2011. [Unpublished]

M

Morey, Y. , Eagle, L. , Kemp, G. , Jones, S. and Verne, J. (2011) Celebrities and celebrity culture: role models for high-risk behaviour or sources of credibility? In: The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland, 11-12 April 2011. [Unpublished]

Morey, Y. , Eagle, L. , Verne, J. and Cook, H. (2011) Deliberate self-harm in the South West: Setting a research agenda. Discussion Paper. South West Public Health Observatory, Bristol.

S

Smith, G. and Spotswood, F. (2011) The brand equity of the Lib Dems in the 2010 general election: A national and local perspective. To be published in Journal of Political Marketing. ISSN 1537-7857 [In Press]

Spotswood, F. (2011) Lose the fags: Community social marketing. In: French, J. , Reynolds, L. and Merritt, R. , eds. (2011) Social Marketing Casebook. London: SAGE. ISBN 9780857025432

Spotswood, F. and Tapp, A. (2011) Brand co-creation for effective social marketing: the "lose the fags" case study. In: The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland, 11-12 April 2011. [Unpublished]

Spotswood, F. and Tapp, A. (2011) Rethinking how to tackle binge drinking usng social marketing: A neo-tribal analysis. Social Marketing Quarterly, 17 (2). pp. 76-91. ISSN 1524-5004

Spotswood, F. and Tapp, A. (2011) An empirical description of cycling hot prospects: implications for social marketers tackling travel mode shift. In: The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland, 11-12 April 2011. [Unpublished]

Spotswood, F. M. (2011) An ethnographic approach to understanding the place of leisure time physical activity in 'working class' British culture: Implications for social marketing. PhD, University of the West of England.

T

Tapp, A. , Leonard, S. , Collins, K. , Spotswood, F. , Warren, S. and Rhodes, C. (2011) A case study of a social marketing brand: the image of cycling in the UK. In: The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland, 11-12 April 2011. [Unpublished]

Tapp, A. , Pressley, A. and Collins, K. (2011) Theory development in social marketing: the advantages of an ecletic approach. In: The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland, 11-12 April 2011. [Unpublished]

Tapp, A. and Spotswood, F. (2011) From transparency to invisibility: the implications of different behaviour change mechanisms for social marketers. In: The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland, 11-12 April 2011. [Unpublished]

Tapp, A. , Warren, S. , Rhodes, C. , Condon, L. and Withall, J. (2011) Using social marketing to encourage teenage mums to breastfeed. In: The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland, 11-12 April 2011. [Unpublished]