Items where School or Centre is "~Pre-2012 Faculty Structure > Faculty of Business and Law > Department of Business and Management" and Year is UNSPECIFIED
Number of items: 7.
Cicmil, S. and Kekale, T. (1997) An investigation into the ways of achieving completeness in education: A comparative study of quality and change management practices in schools in England and Finland. In: Proceedings of 2nd ICIT Conference, Putteridge Bury, Luton, UK, April,1997.
Duffy, M. F. and Eagle, L. (1997) The role of advertising effectiveness awards in marketing communications management. In: 2nd International Conference on Marketing and Coporate Communications, Antwerp, Belgum, April, 1997., pp. 70-96
Duffy, M. F. and Eagle, L. e. (1997) Advertising effectiveness awards: Creating value for advertisers: Inaugural award winners case studies. Auckland, New Zealand: Profile Publishing.
Eagle, L. and Hyde, K. F. (1997) Advertising versus integrated marketing communication: Is the emperor really wearing new clothes? In: Australia New Zealand Marketing Educators Conference, Melbourne, Australia, December, 1997., pp. 1503-1516
Eagle, L. , Hyde, K. F. , Duffy, M. F. and Kitchen, P. J. (1997) Analysing the establishment of an advertising effectiveness awards system and review of insustry research practices. In: Australia New Zealand Marketing Educators Conference, Melbourne, Australia, December, 1997., pp. 1356-1365
Eagle, L. and McDonald, R. C. (1997) Is the case for competency based assessment proven for application to business programmes? Access: Critical Perspectives on Education and Public Policy, 16 (2). pp. 82-92.
Eagle, L. , McDonald, R. C. and Lee, K. (1997) Multiple objectives in measuring the multidimensional concept of customer satisfaction. In: XXI ATEM/APPA conference, Sydney, Australia, September, 1997.