Items where School or Centre is "~Pre-2012 Faculty Structure > Faculty of Business and Law > Department of Business and Management" and Year is UNSPECIFIED

Article

Eagle, L. and Hyde, K. F. (1998) Advertising effectiveness: Establishment of an awards system and review of industry research practices. Australasian Journal of Market Research. pp. 3-14.

McMurray, H. N. , Parry, G. and Jeffs, B. D. (1998) Corrosion resistance of Zn-Al alloy coated steels investigated using electrochemical impedance spectroscopy. Iron making and steel making, 25 (3). pp. 210-215. ISSN 0301-9233

Book Section

Eagle, L. (1998) NZ Cheese Promotions Ltd: Reversing a declining sales trend. In: Neal, C. , Quester, P. G. and Hawkins, D. , eds. (1998) Consumer Behaviour in Australia and New Zealand. 2nd. Sydney, Australia: McGraw-Hill.

Monograph

Eagle, L. , Hyde, K. F. , Fourie, W. A. , Padisetti, M. V. and Kitchen, P. J. (1998) Revisiting the concept of integrated marketing communications: Contrasting perceptions between marketers and advertising agency executives. Project Report. Massey University, College of Business Department of Commerce, Massey, New Zealand.

Eagle, L. , Hyde, K. F. and Kitchen, P. J. (1998) Advertising effectiveness measurement: A review of industry research practice. Working Paper. Massey University, College of Business Department of Commerce, Massey, New Zealand.

Conference or Workshop Item

Eagle, L. , Hyde, K. F. , Fourie, W. A. , Padisetti, M. V. and Kitchen, P. J. (1998) Revisiting the concept of integrated marketing communication: Contrasting perceptions between marketers and advertising agency executives. In: 3rd International Conference on Marketing and Corporate Communication, Glasgow, UK, April, 1998., pp. 91-116

Eagle, L. , Hyde, K. F. and Kitchen, P. J. (1998) Advertising effectiveness measurement: A review of industry research practices. In: 3rd International Conference on Marketing and Corporate Communication, Glasgow, UK, April, 1998., pp. 117-132

Eagle, L. , McDonald, R. C. and Sylvester, G. C. (1998) Lessons for the future: Tertiary study experiences of mature part time students studying business diploma and degree programmes. In: First year in higher education - 3rd Pacific Rim Conference - Strategies for Success in Transition Years, Aukland, New Zealand, July, 1998.