Items where School or Centre is "~Pre-2012 Faculty Structure > Faculty of Business and Law > Department of Business and Management" and Year is UNSPECIFIED

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Number of items: 13.

C

Carter, C. C., Haloupek, W. J. and Eagle, L. (1999) Spatial competition and store location in shopping centres. In: 1999 International Real Estate Society Conference, Kuala Lumpur, Malaysia, February, 1999., pp. 1-16

Carter, C. C., Haloupek, W. J. and Eagle, L. (1999) Spatial competition and store location in shopping centres. Working Paper. Massey University, College of Business Department of Commerce , Massey, New Zealand.

Cicmil, S. (1999) Rethinking construction quality. In: Proceedings of the 4th ICIT Conference, HK Baptist University, Hong Kong, China, April, 1999.

E

Eagle, L. (1999) Building brands or bolstering egos? A comparative review of the impact and measurement of advertising on brand equity. Working Paper. Massey University, College of Business Department of Commerce , Massey, New Zealand.

Eagle, L. (1999) Building brands or bolstering egos? A comparative review of the impact and measurement of advertising on brand equity. In: 4th International conference on Corporate and Marketing Communications, Manchester, UK, April, 1999.

Eagle, L. (1999) Education reforms: The marketisation of education in New Zealand. Human capital theory and student investment decisions. PhD, University of Auckland.

Eagle, L. (1999) IMC, brand communications and corporate cultures: Client / advertising agency co-ordination and cohesion. Working Paper. Massey University, College of Business Department of Commerce , Massey, New Zealand.

Eagle, L. (1999) The need for analysis as part of the planning and implementation process. In: Kitchen, P. J., ed. (1999) Marketing Communications: Principles and Practice. London: Cengage Learning EMEA, pp. 57-88. ISBN 9781861521965

Eagle, L., Hyde, K. F., Fourie, W. A., Padisetti, M. V. and Kitchen, P. J. (1999) Perceptions of integrated marketing communication among marketers and advertisin agency executives in New Zealand. International Journal of Advertising, 18 (1). pp. 87-117. ISSN 0265-0487

Eagle, L. and Kitchen, P. J. (1999) Building brands or bolstering egos? A comparative review of the impact and measurement of advertising on brand equity. In: 4th International conference on Corporate and Marketing Communications, Manchester, UK, April, 1999.

Eagle, L. and Kitchen, P. J. (1999) IMC: Bedfellows and barriers, the client/advertising agency interface. In: 4th International conference on Corporate and Marketing Communications, Manchester, UK, April, 1999.

Eagle, L., McDonald, R. C. and Wood, V. (1999) Fast tracking to degree success: An international comparison. In: 10th International Australian association for Institutional Research Conference, Aukland, New Zealand, December, 1999., pp. 21-32

Eagle, L. and Murphy, B. D. (1999) Mathematical modelling: Mainstream or marginal methodology? An analysis of the forms of mathematical modelling used by the New Zealand marketing industry and specific usage/effectiveness of these models. In: 1999 Australia New Zealand Marketing Academy Conference, Sydney, Australia, December, 1999.

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