Items where School or Centre is "~Pre-2012 Faculty Structure > Faculty of Business and Law > Department of Business and Management" and Year is UNSPECIFIED

C

Carter, C. C. , Haloupek, W. J. and Eagle, L. (1999) Spatial competition and store location in shopping centres. In: 1999 International Real Estate Society Conference, Kuala Lumpur, Malaysia, February, 1999., pp. 1-16

Carter, C. C. , Haloupek, W. J. and Eagle, L. (1999) Spatial competition and store location in shopping centres. Working Paper. Massey University, College of Business Department of Commerce , Massey, New Zealand.

Cicmil, S. (1999) Rethinking construction quality. In: Proceedings of the 4th ICIT Conference, HK Baptist University, Hong Kong, China, April, 1999.

E

Eagle, L. (1999) Building brands or bolstering egos? A comparative review of the impact and measurement of advertising on brand equity. Working Paper. Massey University, College of Business Department of Commerce , Massey, New Zealand.

Eagle, L. (1999) Building brands or bolstering egos? A comparative review of the impact and measurement of advertising on brand equity. In: 4th International conference on Corporate and Marketing Communications, Manchester, UK, April, 1999.

Eagle, L. (1999) Education reforms: The marketisation of education in New Zealand. Human capital theory and student investment decisions. PhD, University of Auckland.

Eagle, L. (1999) IMC, brand communications and corporate cultures: Client / advertising agency co-ordination and cohesion. Working Paper. Massey University, College of Business Department of Commerce , Massey, New Zealand.

Eagle, L. (1999) The need for analysis as part of the planning and implementation process. In: Kitchen, P. J. , ed. (1999) Marketing Communications: Principles and Practice. London: Cengage Learning EMEA, pp. 57-88. ISBN 9781861521965

Eagle, L. , Hyde, K. F. , Fourie, W. A. , Padisetti, M. V. and Kitchen, P. J. (1999) Perceptions of integrated marketing communication among marketers and advertisin agency executives in New Zealand. International Journal of Advertising, 18 (1). pp. 87-117. ISSN 0265-0487

Eagle, L. and Kitchen, P. J. (1999) Building brands or bolstering egos? A comparative review of the impact and measurement of advertising on brand equity. In: 4th International conference on Corporate and Marketing Communications, Manchester, UK, April, 1999.

Eagle, L. and Kitchen, P. J. (1999) IMC: Bedfellows and barriers, the client/advertising agency interface. In: 4th International conference on Corporate and Marketing Communications, Manchester, UK, April, 1999.

Eagle, L. , McDonald, R. C. and Wood, V. (1999) Fast tracking to degree success: An international comparison. In: 10th International Australian association for Institutional Research Conference, Aukland, New Zealand, December, 1999., pp. 21-32

Eagle, L. and Murphy, B. D. (1999) Mathematical modelling: Mainstream or marginal methodology? An analysis of the forms of mathematical modelling used by the New Zealand marketing industry and specific usage/effectiveness of these models. In: 1999 Australia New Zealand Marketing Academy Conference, Sydney, Australia, December, 1999.